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Want to Improve Marketing and Sales Efficiency? Use Your ICPs

Heinz Marketing

implicit intent like organizational changes and key events, and programmatic intent identified by 3rd party intent-based tools. That means you’ll have greater bandwidth to tackle new offers and markets that were neglected previously—a significant revenue driver for most businesses.

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Managing Your Paid Media Budget Like a Performance Marketing Pro

Metadata

This focuses on audiences and channels with intent, such as like high-intent keywords (paid and organic) and remarketing. If this were 2018, I’d tell you to allocate your budget however your heart desires. In Metadata, you can allocate a certain amount of spend towards specific channels and goals. What’s a budget group?

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How marketing automation empowers your team, and whole org

Sprout Social

And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. Define your customer segments Segmentation categorizes your target audience into groups and lists based on specific factors, like job title, industry, buying intent and past interactions.

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Your Guide to Budgeting for B2B Digital Marketing in 2021

The ABM Agency

It’s simple: by allocating their budget (no matter how limitless or strained) wisely, and spending money only on channels and tools that meet their specific set of goals. Great digital marketers, on the other hand, are figuring out different ways to capture the same visibility and impact as pre-COVID-19 in-person events—and thus a better ROI.

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How We Automate Paid Social Media Campaigns Using Metadata

Metadata

These manual, repetitive, albeit necessary tasks swallow your limited bandwidth and rob time you could spend on tasks like planning your experiments or working with your design team to come up with head-turning creativity. You can even tap into intent data without the manual and repetitive work.

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How to Distribute Equity for Your Startup

Hubspot

As a founder, you want to make sure sharing ownership of your business is done with intention and care. For example, if you are the sole owner of a $500,000 business but do not have the bandwidth to grow the company on your own, you will likely stay at the $500,000 mark (assuming all factors remain constant in your business).

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Blog: Getting the Most Out of Trade Show Investments

Conversica

According to a recent webinar jointly hosted by SummitSync co-founder and president Al Torres and Conversica Director of Global Partnerships Amelia Farber, an average of 21 percent of organizations total B2B Marketing budget is allocated to events. More follow-up meetings result in more deals won. It’s as simple as that.