Biznology

SEPTEMBER 5, 2014

As a result, we spend a disproportionate amount of time analyzing why things have worked well, but very little time understanding when they don’t. Given the fact that many initiatives do not achieve the lofty goals set for them, it would appear that we would be wise to spend more time learning from failure to avoid repeating the same errors.

Advertising Agencies 80

Advertising Agencies Planning Paid Search Agency Marketing & Strategy 80

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Enter social listening. .

Tools 86

Tools Work Management Marketing Management Business 86

KoMarketing Associates

JUNE 28, 2018

They’ll design studies, do focus groups – do everything they can to get into the minds (even the subconscious) of their audiences. If you can’t talk to customers in your regular work, perhaps schedule at least a conference every quarter or so and go spend 2-4 days just talking to your target audience and customers.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Content Standard

NOVEMBER 13, 2015

Most of this happens at the user level—”collections” fill a similar space to channels on YouTube, aggregating associated content. But even within these groupings, there is a distillation of specific collections with recognized authority that serves the largest audiences.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

Webbiquity

JUNE 20, 2011

Problem is, few CEOs or general managers are excited about the notion of paying employees to essentially spend their time engaged in online water cooler chats with cohorts at other firms. The key is to prioritize between networks and spend the time on each wisely. It means giving up one’s privacy. Not an unreasonable concern.

Social Media 100

Social Media Peer-to-peer Media PR 100

Sprout Social

JANUARY 30, 2023

Over two-thirds (77%) of customers are more likely to increase their spending with brands they feel connected to, up from 57% in 2018, according to Sprout research. Sprout Social’s Smart Inbox tool aggregates every message from all of your profiles in one place. Across teams , everyone is working towards keeping their customers happy.

Examples 108

Examples Ideal Customer Profiles Brand Identity Branding 108

Sprout Social

JULY 6, 2023

Some of our platform’s analytics highlights include: Cross-Network Performance Reports: Aggregate data across networks from your profiles and posts. Track conversations around your brand Social is like a 24/7 focus group. Your ad account’s cross-platform spend.

Social Media 129

Social Media Media Ideal Customer Profiles Analytics 129

Single Grain

MAY 31, 2023

Leveraging artificial intelligence in advertising leads to less ad spend wastage and more profits. Market Research: Market research surveys, focus groups, and interviews can provide insights into consumer preferences, purchasing habits, brand perception, and market trends.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Buffer

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. It’s taking all the social conversations in aggregate and looking at the overall tone of them. People don’t know what they want until you show it to them.

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68

Hubspot

NOVEMBER 11, 2015

Alternatively, you could go the route of focus groups, which involve gathering a targeted group of customers or potential customers and asking them a set of questions in a group setting. Another good option is to follow relevant social media accounts and use HubSpot’s Social Inbox to aggregate your updates.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. BANT stands for:  B udget – Do they have the ability to spend?  For example, whether they should spend more money advertising on LinkedIn than Facebook.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. BANT stands for:  B udget – Do they have the ability to spend?  For example, whether they should spend more money advertising on LinkedIn than Facebook.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

SEPTEMBER 20, 2010

We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. On the surface, the time and effort we’re spending cultivating our Twitter followings is flat-out ridiculous.

Twitter 147

Twitter CRM Business Paid Search Agency 147