SEO vs. PPC: When to Optimize and When to Pay for Traffic
Hubspot
JULY 18, 2019
PPC, or pay-per-click , is a form of search engine marketing (SEM) where an advertiser pays a publisher (such as Google or Facebook) every time the ad is clicked. According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. What is PPC?
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