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SEO vs. PPC: When to Optimize and When to Pay for Traffic

Hubspot

PPC, or pay-per-click , is a form of search engine marketing (SEM) where an advertiser pays a publisher (such as Google or Facebook) every time the ad is clicked. According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. What is PPC?

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How to Find Competitor’s Keywords with SpyFu

Directive Agency

To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand your competitor’s keyword focus using PPC keyword analysis tools. With SpyFu, you can quickly aggregate top ad competitors on a separate tab.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

The slide deck listed above breaks out each region and provides an aggregate summary. Google’s revised Quality Rating Guidelines document has found its way into public domain once again, covered in Search Engine Land and originally discovered through The SEM Post. Chief Marketer’s Annual B2B Lead Generation Survey.

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(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Are You Blogging or Doing Social Media for SERPs & Links? by SEM ClubHouse. by SEM Nook. Social Media Dashboard Aggregates Data by MediaPost Online Media Daily. The Big List of Social Aggregators by Search Engine People. Social Media Marketing Strategy, Tactics and Best Practices. Michael Brito. Lee Odden.

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

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The Optimal Keyword Density Rate for Inbound Marketing SEO

Navigate the Channel

And because search engines need something to tell them what a specific page is about, so they can index and rank it in the search engine results pages (SERPs), they crawl with an eye for keywords. The tool even considers the aggregate number of words on the page and suggests alterations based on the word count.

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Content SEO

Online Marketing Institute

How many pages are actually getting indexed and included in SERPs by search engines? Here are a few of the most important questions to ask (and get answers to:) How many web pages are published on the corporate domain name? reconcile the difference and fix) How many and what type of images are being published ON the corporate domain name?

SEO 40