What is: eCPM? | Digital advertising metrics
Choozle
SEPTEMBER 25, 2019
CPM, eCPM, CPC —ah, too many similar-sounding acronyms! You might know what CPM means, but what is an eCPM, and how is it different? Simply put, eCPM stands for effective cost per mille (i.e., The e in eCPM stands for effective , which is another way of saying calculated. Translating CPC to eCPM.
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