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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Cross training provides value for broader B2B marketing professionals as well. As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. Google AdWords & Analytics Certifications and Google’s Academy for Ads.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.

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How much money should B2B startups be spending on marketing?

Sage Marketing

This sounds like a no brainer, but it’s actually one of the most difficult questions for B2B startups to answer. PPC, SEO, tradeshows, webinars, PR, and content are some fundamental elements of a successful comprehensive marketing approach, but they are just tools. A B2B marketing timeline. The typical answer I get is “MORE”.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. With B2B video marketing, it’s not about the number of viewers your video gets, but is that video reaching your target prospects. . The statistics are evident; B2B usage is on the rise. B2B Video Marketing Best Practices.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

What is the future of PPC? In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC. What Is PPC (Pay-Per-Click)?

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Free Online Marketing Tools for Marketers

Anything Goes Marketing

Survey Tools Sample Size Calculator : Tells you how many survey respondents you need to generate a meaningful results. Calculate marketing ROI with the Marketing Lead Calculator : Calculate marketing ROI with this interactive spreadsheet by B2B sales and marketing expert Mac McIntosh.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Content samples that demonstrate writing skills. Do you get jazzed up about PPC strategies?