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Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark Consulting

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. Google of course has been tracking ecommerce data for years, but never the complexities of a B2B sale.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Cross training provides value for broader B2B marketing professionals as well. As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. Google AdWords & Analytics Certifications and Google’s Academy for Ads.

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7 Recent or Unique Google Adwords features you should be utilizing today.

NuSpark Consulting

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. With the new enhanced Adwords, you can now promote offers within your ads if you are a brick and mortar store.

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How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark Consulting

For each group (which can emulate Google ad groups), I show a sample actual search query, and a modified broad match (denoted by a plus sign) that is the keyword format included in my ad groups. Modified broad match keyword in Adwords: +How +To +Pay +per +click. . Modified broad match keyword in Adwords: +Pay +per +click +articles.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.

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How to reach your customers at work or at home

Biznology

StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. He explained that Stirista already had a massive database of B2B and consumer records. To create the linkage, they took two innovative approaches.

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How much money should B2B startups be spending on marketing?

Sage Marketing

This sounds like a no brainer, but it’s actually one of the most difficult questions for B2B startups to answer. B2B startup marketing goals should always include two tracks: The Short-Term – revenue goals. When it comes to brand awareness and trust, sample goals to measure might be: % increase in social media engagement.