How To Illustrate Popular B2B PPC Performance Metrics
KoMarketing Associates
AUGUST 11, 2015
The extended sales cycle we face in B2B online marketing adds to the confusion. Connect this information with CPC (cost per click) and average position for these terms as well. Long tail keywords and extremely long, dense, or complicated keyword strings are a reality in the B2B advertising space. METRIC 3: CLICK THROUGH RATE.
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