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February’s Top Digital Marketing Trends That’ll Inspire Your Own Campaign

ClearVoice

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. Michelin hopes its desire to provide a well-rounded education to teen drivers through video game advertising doesn't come up flat. marketing Click To Tweet.

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Paid Search.

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What It Means to Get Branded Content Right

Content Marketing Institute

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

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TOP 15 Content Marketing Agencies in South East Asia

Outgrow

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. Dog Digital. Dog Digital is one of the finest content marketing agencies in South East Asia. Spiralytics.

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7 Things the B2B C-Suite “Needs” in a Website

Bluetext

Today, companies are using “digital storytell” to express their value proposition. Visually stimulating, thought-provoking, and often interactive, digital storytelling creates an experience for the user unique to your company that holds attention to get a message across. “We need to cover our…selves.”

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4 Big Shifts That Will Usher in a New Generation of Content Marketing

Contently

Agencies took on the big campaign work—TV commercials, out-of-home advertising, print, media buys, etc. Then as digital came along, they took on website design, banners, and the occasional god awful microsite. With an emphasis on true storytelling, the creative class is more open to working for them.

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Content and the Health Industry: A Guide to Success

ClearVoice

Both digital and conventional advertising. Out-of-home advertising like billboards. Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options. Downloadable reports that enable you to capture viewer information.