Unbounce

JULY 11, 2018

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform. DoubleClick Search is now Search Ads 360.

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

Hubspot

APRIL 29, 2013

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% 10 Shocking But True Display Advertising Stats. 10 Shocking But True Display Advertising Stats. So here they are.

Stats 28

Stats Display Banner Ads Advertisements 28

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Or the Super Bowl ads we talk about for weeks after they've aired?

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Hubspot

JUNE 9, 2017

It’s penalized sites with heavy above-the-fold ad content since 2012, and last year, it announced that mobile sites with intrusive pop-ups wouldn’t rank as well -- both among consistent changes that, at least on the surface, appear to be motivated by an endless quest to improve user experience. as well as those on desktop: Source: Google.

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

Hubspot

APRIL 5, 2018

Want to get yourself some free advertising on Google ? Projects save automatically and can also be accessed across devices with a quick download of a mobile app. DoubleClick Search by Google. DoubleClick is a suite of products by Google to help advertisers make and measure their ads so that they target the right spaces online.

Google 78

Google Adsense Tools Doubleclick 78

readwrite

JULY 4, 2011

The subtler, yet more interesting story about HTML5 is that it has incredible potential to make advertising both rich and scalable, especially as publishers and advertisers grapple with the requirement to serve slick creative to all devices. Why is this story particularly exciting right now?

Advertising Agencies 40

Advertising Agencies Paid Search Agency Advertisements Advertising 40

readwrite

SEPTEMBER 7, 2011

The largest portion of Facebook’s revenue is believed to come from advertising, indicating the company has created a dynamic niche for itself on the Web that advertisers are beginning to flock to en masse. Yahoo still does decent overall numbers with display ads, but its slice of the pie declined from 14.4%

Facebook 40

Facebook Doubleclick Mobile Advertising Skype 40

Biznology

DECEMBER 16, 2011

Assuming the world doesn’t come to an end in 2012, search engines generally—and Google specifically—face two major trends in the coming year that could short-circuit their continuing growth: Social and Mobile Powers Search Alternatives. Social and Mobile Powers Search Alternatives. Ensure you’re mobile enough.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

EMagine B2B Blog

DECEMBER 3, 2018

Unfortunately, Google continued to display fewer and fewer organic results as well as links to websites. Mobile-First Indexing Makes Its Debut. Mobile-first indexing made its first appearance and relates to Google’s use of the mobile version of a page for indexing and ranking in search. June 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Unfortunately, Google continued to display fewer and fewer organic results as well as links to websites. Mobile-First Indexing Makes Its Debut. Mobile-first indexing made its first appearance and relates to Google’s use of the mobile version of a page for indexing and ranking in search. June 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

readwrite

JULY 5, 2011

A new mobile app platform called WiO is set to revolutionize the TV watching experience by allowing customers to immediately get information about the products and services they see advertised on screen, both in TV commercials and within the shows themselves. How the WiO-Enabled TV Commercials Work. Competition in the New TV Landscape.

Paid Search Agency 40

Paid Search Agency Mobile Advertising Ads Doubleclick 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Online Marketing Institute

NOVEMBER 16, 2012

Media Planning Media Buying Publishing Display Advertising Video Mobile. You look horrible on mobile. Many of us look at mobile when we are mobile. It is an absolute horrible practice to take the same content and render it on mobile because it is very hard to read. Sponsored by Doubleclick.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Inbox Insight

DECEMBER 18, 2018

We’ve pulled together key terms, concepts and AdTech acronyms into this easy-to-digest glossary of Programmatic advertising terms. As B2B entry into Programmatic advertising continues to evolve and gather momentum, we’ll be keeping pace by regularly updating this glossary. Do you know your DCO from your DMP?

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54

LeadSquared

JANUARY 21, 2014

The attendees of the webinar on ‘Drive Traffic and Generate More Leads with Google Display Ads’ raised a number of pertinent questions related to Google Display Ads and the display network. The leads that I get from display network are lower in quality as compared to Search Network. View the Recording.

Display 52

Display FAQ Traffic Paid Search Agency 52

Porch Group Media

OCTOBER 29, 2020

In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. Back in 2017, ad serving firm Flashtalking analyzed 20 advertisers worldwide and found that 64% of their tracking cookies were either blocked or deleted by web browsers.

Webinar Metrics 49

Webinar Metrics Marketing & Strategy Mobile Advertising Advertising Agencies 49

Martech Advisor

OCTOBER 17, 2019

An ad network is defined as a mediator between publishers and advertisers, to curate a large repository of ad inventory from publishers and sell it to advertisers. With digital ads comprising roughly half of the world’s total advertising spends, it is becoming the go-to marketing medium for advertisers.

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41

Marketing Insider Group

JULY 21, 2015

Bots: Automated scripts that scour the web and click on advertiser banners. The banner ad display format is expected to grow 25% this year to more than $12 Billion, despite the crazy insane lack of effectiveness. The average click through rate of display ads is 0.1%. ( DoubleClick ) . Display ads account for a mere 0.9

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. 80% of Twitter use is on mobile devices.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Martech Advisor

SEPTEMBER 19, 2019

AdTech, a portmanteau of Advertising Technology, is defined as a range of software and tools that brands and agencies use to strategize, set up, and manage their digital advertising activities. And now, almost twenty years after the dot-com boom, this democratization of digital advertising has never been more stable.

Advertising Agencies 72

Advertising Agencies Advertisements Advertising Paid Search Agency 72