What is programmatic advertising?

Bannerflow

Programmatic advertising is now the dominant form of buying and optimising digital advertising. It’s a major component of modern advertising. In 2019, it’s predicted that 65% of all money spent on advertising in digital media will be traded programmatically and that advertisers will spend an astonishing US$84bn on the format worldwide. How does programmatic advertising work? The top 5 reasons you should use programmatic advertising.

Discovering New Ways of Mobile Advertising with TikTok

Martech Advisor

When it comes to unlocking new ways of advertising, it’s crucial to strike the iron while it’s hot. While performance marketing, search engine marketing and social media advertising are “safe bets” and here to stay, they are also already saturated with advertising dollars driving up costs. For untapped opportunities, it’s time for mobile advertisers to explore new marketing channels. Mobile Advertising

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Podcast Advertising: 5 Experts Reveal Their Secrets

Hubspot

podcast audiences listen to an average of seven podcasts per week. That's why it's important to consider podcast advertising for your brand. Here, you'll learn everything you need to know about podcast advertising — from top podcast advertising strategies to advertising rates and networks. Podcast Expert Advertising Strategies. Before you get started with podcast advertising, consider this advice from the experts. Podcast Advertising Rates.

Pay-Per-Click (PPC) Advertising Part 1 – Intro & the Why, Where and How

Go Beyond SEO

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. Cost per click (CPC) refers to the amount, or cost, an advertiser pays each time their ad is clicked on. Why do PPC Advertising?

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Pay-Per-Click (PPC) Advertising Part 1 ? Intro & the Why, Where and How

Go Beyond SEO

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. Cost per click (CPC) refers to the amount, or cost, an advertiser pays each time their ad is clicked on. Why do PPC Advertising?

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The New Economics of TV Advertising

LiveRamp

In the past, TV advertising’s value was obvious. As such, TV advertising spend has come under scrutiny by marketers wanting to understand its value relative to other channels. They want to determine the right spend per channel and more accurately measure ROI, with the ultimate goal of creating a more holistic customer experience. For the most part, TV advertising is still bought in this manner — but times are changing. The Dawn of People-Based TV Advertising.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

We’ve pulled together key terms, concepts and AdTech acronyms into this easy-to-digest glossary of Programmatic advertising terms. As B2B entry into Programmatic advertising continues to evolve and gather momentum, we’ll be keeping pace by regularly updating this glossary. Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Inventory – advertising space that a publisher has available.

New Insertion Order Formats Now Available

Bionic

Bionic today unveiled new insertion order formats to facilitate media buying across the full spectrum of traditional broadcast and modern programmatic advertising channels. The “Broadcast – Spots by Week” format is useful for buying broadcast radio and television advertising.

Advertisers Ramping Up on Local Spending, Popular News Aggregator Reports

readwrite

Contrary to the beliefs of some Internet entrepreneurs, local news and advertising is not dying. If advertising professionals can be believed, targeted local advertising is one of their primary goals, with the market expected to grow to $35 billion by 2014. Local news aggregator Topix held a “State of Local Online Advertising” survey with some of the top U.S. advertising agencies. ” The Town As the Contextual Advertising Unit.

A Simple Breakdown of All Your Facebook Advertising Options

Hubspot

Facebook seems to be launching a new form of advertising -- or some new feature within the advertising -- every day. And while they know that marketers' interest in digital advertising is a great place to start with this whole monetization thing, they also know that they can't rest on their laurels. As a reuslt, they've responded with tons of new types of advertising, and targeting and optimization features within those different types.

Do You Know These 17 Programmatic Marketing Terms?

TrueInfluence

After some time, when I signed into my social media account, I could find advertisements for washing machines popping up everywhere. One of the major developments of digital marketing is programmatic advertising, which lets you target specific audiences on a particular page they are visiting.

How To Get Clean KPIs Without Getting Dirty

Bionic

KPIs give you powerful insight into your advertising performance. As a result, advertisers and agencies often fail to exploit KPIs because “the juice isn’t worth the squeeze.”. What if you could get clean advertising KPIs without all the work? Would it help you to optimize your advertising investments and get better performance? This article shows how Bionic can simplify and automate your advertising KPIs. For website visits, there’s cost per visit.

What is an Ad Exchange and How Does it Work?

Stevens & Tate

This process was not very cost-effective. As new ways to purchase advertising space online have popped up, including programmatic ads and RTB (real-time bidding) ads, so have ad exchanges. Publishers (such as website owners) make their digital advertising space available. Then, advertising agencies and marketers then purchase this ad space through the ad exchange. The use of an ad exchange provides benefits to both publishers and advertisers.

What is CTR and how to increase your keyword’s Click-Through Rate

RockContent

The higher an advertisement’s CTR, the more your business benefits , through lower costs to a better ranking in organic searches. The click-through rate ultimately impacts your campaign’s cost and your page ranking in organic searches. Cost reduction.

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Why Running Programmatic Display Ads on Your Accounts Means Higher Conversions?

Unbound B2B

Instead, it’s almost 15 years old advertising technology that has given a great push to marketing automation workflows. Just scroll down and understand how to advertise online for better returns! What is Programmatic Advertising? Do you often run online business ads?

Now Is The Time To Grow Your DTC Business

Rain The Growth Agency

In my 20-plus years running a marketing agency, I’ve never seen such incongruity in terms of sales performance. All of this data provides directional reporting so you can quickly optimize your advertising investment.

Big List of Digital Marketing Acronyms

TrueInfluence

CAC = Customer Acquisition Cost. CPA = Cost-Per-Acquisition/Cost-Per-Action. CPC = Cost-Per-Click. CPL = Cost-Per-Lead. CPM = Cost-Per-Mille/Cost-Per-Thousand. OCPM = Optimized Cost Per Mille (thousand).

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How to Get Started with Performance Marketing

Outbrain

Needless to say, it also completely altered the way companies advertise and sell. Performance marketing is the term given for online marketing campaigns where advertisers pay marketing companies or advertising platforms for results achieved, such as clicks or conversions.

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Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud

Hubspot

How much money do you think you''re wasting on paid advertising? And i t''s estimated that advertisers could lose more than $6 billion globally to ad fraud in 2015. If your marketing team is paying for online advertising, you want and expect the views and clicks on your ads to be coming from humans -- real consumers who could potentially buy your product or service somewhere down the line. So if you''re going to spend budget on advertising, you''d better know the risks.

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Adobe Advertising Cloud.

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Connected TV buying for special events | choozlechat ep. #16

Choozle

For years, a lot of linear sellers have justified the cost of linear television and the role it still has in the media landscape by saying people are tuning into news, or they’re tuning into live sports. You have to work usually unless you’re working with an agency.

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Back to Basics: PPC 101

EMagine B2B Blog

Whether you’re brand new to digital marketing or just want to make sure your foundation doesn’t have any gaps, this article will help bring you the knowledge that will solidify your understanding of PPC advertising. PPC stands for pay-per-click marketing, which means that an advertiser pays each time their ad is clicked on. PPC is a tremendous win for advertisers because they only have to pay for the ads that people actually interact with.

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The Big List of Content Marketing Acronyms

Brandpoint

PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. Ideally, your ad-value equivalency will be much higher than what it cost to create the earned media. CAC: Customer Acquisition Cost.

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Facebook Launches New Ad Retargeting Tool Following Impressive Beta Results

Hubspot

No worries -- let's recap just what Facebook Exchange is, examine the results reported by some of the 8 demand-side platforms (DSPs) that participated in the beta program, and chat about whether you should experiment with it in your own Facebook advertising efforts. The Facebook ads that advertisers and marketers can use Facebook Exchange with are the traditional Facebook sidebar display ads, charged at cost-per-thousand-impressions -- not Sponsored Stories or mobile ads.

The Ultimate Guide to TV Ads

Hubspot

The above slogans aren’t only popular quotes from advertisements, they’re also defining phrases for brands. They’re pillars of our advertising society … and they all came from TV. The following guide will acquaint you with the TV advertising industry and equip you with the tools needed to run your own TV ad. History of TV Advertising. TV advertising has changed drastically since 1941 when the first commercial for Bulova Watch Company aired. TV Advertising Terms.

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11 Examples of Instagram Ads We Love

Hubspot

While there are plenty of studies and articles that allude to what makes social media advertising successful , ad performance depends largely on your ability to create ad content that feels natural or organic (aka native advertising ). Additionally, Instagram Ads are displayed based on user Likes and Follows on Instagram and Facebook, giving marketers the opportunity to target their advertising efforts even more precisely. What makes you click on ads?

How to Define & Measure Social KPIs – Part -1

Valasys

Running advertising, promotional & lead generation campaigns on social media platforms is essential as nowadays customers are the kings & they prefer to consume content in their own preferred ways. Even today, the marketing efforts through social media aren’t commensurate with the efforts being put in – the primary reason being that the metrics aligned with the social advertising & promotion endeavors aren’t being defined properly. Prologue.

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The Ultimate Guide to Marketing Campaigns

Hubspot

For example, every Nike advertisement you see or hear on the way to work probably isn’t part of a campaign. You’ve also probably heard the word “campaign” used for both marketing and advertising. Advertising is a component of marketing. Marketing is how a company plans to raise awareness of their brand and convince customers to make a purchase, while advertising is the process of creating the persuasive messages around these broad goals. Advertise an upcoming event.