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Sprout on Sprout: How PR + Social collaborate to amplify our brand

Sprout Social

A brand’s online presence is also tied to brand image and voice, so collaborating with social media teams is essential to managing an organization’s communications. We’ll define what public relations marketing means in today’s industry, why our teams collaborate and how we work as a team to amplify Sprout’s brand.

PR 82
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4 Lessons Learned from Running my First Virtual Summit

SnapApp

In today’s marketing environment, we don’t have an hour to carve out for a webinar, let alone several for a Virtual Summit, regardless of how awesome the speakers you lock down are. . They have an audience that you know already matches your ideal lead and they’re naturals at promoting a new program. . I’m talking 2-3 months.

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4 Lessons Learned from Running my First Virtual Summit

SnapApp

In today’s marketing environment, we don’t have an hour to carve out for a webinar, let alone several for a Virtual Summit, regardless of how awesome the speakers you lock down are. They have an audience that you know already matches your ideal lead and they’re naturals at promoting a new program. Virtual Summits: What’s the deal?

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

Attainable The goal should be something that’s within reach of your department without “sandbagging” (deliberately setting a goal that isn’t a challenge for the team to reach). You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. Starting from scratch? No need to worry.

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Important Employee Advocacy Trends [Where We See The Industry Going]

EveryoneSocial

The traditional meaning of employee advocacy is defined as the promotion of a company by employees who share their support for a company’s brand, product, or services on their social networks. But remember locking everything down and not letting employees contribute their thoughts defeats the goal. You can read that right here.

Trends 67
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4 Campaign Ideas to Take Your Starter-ABM Strategy to New Heights

Terminus

You’ve been playing the account-based marketing game for some time, but you’re looking for a few new long-term plays to take your team to the next level of hero mode. Have your team put on their thinking caps to come up with a holiday or a cultural touchpoint or a topical event that you want to lean into. That will work great.

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What is E-A-T and How Can It Improve the Credibility & Quality of Your Content?

Brandpoint

The most valuable examples are of the medium-quality websites. Pages that offer legal information about topics like child support, divorce, creating a will, becoming a citizen, etc. In late 2015, Google released the 160-page Search Quality Evaluator Guidelines. And paying attention to them apparently can work.