Vidyard

SEPTEMBER 11, 2015

In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content. My practice I’m a “content creative” – a writer, photographer, and interviewer. Content marketing is a competitive publishing exercise.

Video Marketing 65

Video Marketing Landing Pages Microsite Youtube 65

Hubspot

MARCH 18, 2018

No marketing, including content, is uninteresting if you look at it certain ways. Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. 10 Exceptional B2B Content Marketing Examples. CB Insights: Newsletter.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

SnapApp

AUGUST 9, 2017

A simple quiz at the top of your funnel can help customers self-segment, giving you the opportunity to send only the most appropriate content to them. . Here’s an example from super-marketer Ramit Sethi. . . Show, don’t tell,” isn’t just great advice for creative writers, it’s also great marketing advice. .

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Content Marketing Institute

OCTOBER 8, 2018

Can you quantify the impact of your #video content on your marketing goals, asks @apricot_amir. Having been immersed in online video pre-YouTube, I don’t think marketers have pushed this wonderful medium as hard as they could over the last few years. Old model of video marketing. Click To Tweet. Click To Tweet.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Hubspot

JUNE 12, 2017

Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. And we want to recognize the brands that are breaking that mold and creating great content that grows fervent, dedicated audiences. 9 Exceptional B2B Content Marketing Examples.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Convince & Convert

OCTOBER 22, 2013

How can you manage risk in your content marketing? Does the content resonate emotionally , does it initiate a reaction of surprise and delight? Once you’ve fully vetted your idea, you need to choose a content medium that best helps you tell your story. How can you manage risk in your content marketing?

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Hubspot

FEBRUARY 15, 2017

It was the 2016 winner of the "Marketing Campaign of the Year SME" category. In creative areas of work, it’s easy to feel like your work isn’t appreciated. Just look at the skills reporting the highest rate of underemployment -- many of them are creative. 7) Content Marketing Awards. 8) Creative Disruptors Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. Setting the Stage for Content Success.

Resources 59

Resources Planning Content Marketing Best Practices 59

SnapApp

NOVEMBER 17, 2016

So without further ado: 19 marketing examples to get you thinking creatively about your demand-gen content. This A Love Story Game from Chipotle is actually a mix of mediums. This epic microsite from Wired in partnership with Netflix won awards for its editorial-style native content. Multimedia Game.

Demand Generation 48

Demand Generation Demand Microsite Generation 48

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. Setting the Stage for Content Success.

Resources 50

Resources Content Marketing Planning Best Practices 50

Vidyard

JULY 28, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. Setting the Stage for Content Success.

Resources 50

Resources Planning Content Marketing Best Practices 50

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. For a long time, “content marketing” was seen as a daily 500 word blog post. Not only does the content keep you engaged, it tells a headline story from a largely uncovered angle. This shift in consumer pychology has forced the hand of marketers.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Convince & Convert

APRIL 4, 2016

What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. Video content can help raise the heat on your marketing funnel. We all know that content marketing is about creating valuable content tailored to your audience.

Top of Funnel 111

Top of Funnel Marketing Funnels Video Marketing Planning 111

Contently

DECEMBER 20, 2016

This year’s top content marketing covered topics like dating, science, politics, mascara, Ryan Reynolds, trap music, and anthropomorphic breakfast food. As Contently cofounder Shane Snow argued in his annual state of content marketing , marketers of the future need to create breakthrough content, or else they’ll fail.

Content Marketing 60

Content Marketing Best Practices Microsite Content 60

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. HANDPICKED RELATED CONTENT: 12 Types of Awesome Visual Content You Can Use in Your Blog Posts. As is the case with any tactic, the decision to create content as a video should trace to your marketing goals.

Top of Funnel 106

Top of Funnel Video Marketing Enterprise Management Tips 106

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel! What do you think?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel! What do you think?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 57) Microsite.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28