Forrester is Over – Don’t Go Back to Static Data!
Leadspace
MAY 15, 2024
Predictive algorithms, firmographics, demographics, technographics, and intent are invaluable signals to identifying the people who need your product. Unfortunately, merging a bunch of static data together in a spreadsheet or your CRM won’t paint a picture that lets you explore and map hierarchies from individuals up to their global ultimate.
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