SmartBug Media

JULY 27, 2022

Whether you are new to HubSpot or an evangelist like me, chances are you are constantly seeking ways to optimize and extract more value from your HubSpot investment. Managing your tech stack can feel like a full-time job. How Can a HubSpot Integration Improve Results? Let’s dive in. Need some inspiration?

Hubspot 95

Hubspot Industry CMS Marketing Management Lead Scoring 95

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Hubspot

OCTOBER 31, 2019

Whether you're conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it's undeniable that data is an integral part of any marketing role. Here are some tools with reporting features invaluable to today’s marketers. Calendar offers analytics of a slightly different sort -- productivity.

Marketing Analytics Tools 77

Marketing Analytics Tools Marketing Report Enterprise Management Work Management 77

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. That means you just need to set a time for sales and marketing. Customer relationship management is simple to use.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 291

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 291

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Use Google Analytics to gain insights.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. To find this report in GA, open the “Conversions > Multi-Channel Funnels > Top Conversion Paths” report.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? Now we recommend them every time.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Scoop.it

AUGUST 22, 2019

Top marketers leverage both their creative writing skills and their data analytics to inform every step of their content strategy. By crafting a great story and also analyzing data around open rates, click-through-rates, and behavior analytics, they can create campaigns that convert. Data-Driven Content Insights.

Top of Funnel 52

Top of Funnel Marketing Analytics Tools Analytics Optimization 52

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Because of this, we see more GTM tech than the average human. Good news: This is basically our full-time job at MKT1.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Zoominfo

MARCH 31, 2023

Reasons to Break Down Data Silos While data silos may be an inevitable part of modern business, it doesn’t mean your go-to-market (GTM) team has to live with them. Then, consider the added difficulties that come when leadership teams can’t see how each division is moving the needle, aside from manual, lagging monthly reports.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. You can track Unique Page Views via Google Analytics.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Lake One

SEPTEMBER 23, 2021

It’s probably not your product – it’s more likely an issue with your marketing strategy. This is where using an inbound marketing methodology can help. What Is Inbound Marketing? Inbound marketing focuses on four key stages to better promote your business: Attract, Convert, Close and Delight. Image Source: HubSpot.

Inbound Marketing 80

Inbound Marketing Top of Funnel Planning Marketing Analytics Tools 80

Metadata

OCTOBER 19, 2022

3 Key Marketing OS Product Announcements. We’re on a mission to turn B2B marketers into superhumans,” said Gil Allouche, Metadata CEO. The demand for this conference proves marketers are eager to level up their game with best practices and playbooks, while getting closer to creating tangible pipeline and demand.

B2B Marketing 52

B2B Marketing Demand Marketing Analytics Tools Paid Search Agency 52

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Biznology

JUNE 6, 2018

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

SalesIntel

MAY 3, 2022

Marketing is a massive aspect of any business and directly impacts a company’s bottom line. The latest HubSpot Marketing Statistics report states that 75% of marketers regularly report how campaigns directly impact revenue. . Do you know how your customers view your marketing and sales funnel? The best part?

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Marketing Analytics Tools Tactics 52

KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. Define Your Audience. today and it is expected to keep rising.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Convert

MARCH 10, 2022

Google Optimize is more of a freemium tool; a limited-feature version of Optimize 360, Google’s complete beefed-up optimization tool. Google Optimize 360 has none of those pesky limits and has customer support (and it comes with a price tag). Both are part of the Google Marketing Platform. Convert does it.

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Hubspot

MAY 23, 2019

A couple of years ago, HubSpot Research found that 82% of salespeople and marketers lost up to an hour per day managing siloed tools — a costly mistake. At HubSpot, we want to help our customers connect their tools on our platform to reduce friction and grow better. Our Experiment on Paid Integration Ads.

Cost Per Click 77

Cost Per Click Paid Search Agency Cost per Acquisition Ads 77

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

ClearVoice

JANUARY 31, 2024

Successful organizations have also begun adding content operations to their teams’ portfolios. An effective content operations management system consists of stakeholders’ tools to design content strategy, develop winning content, and streamline the content generation process.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

ClearVoice

JANUARY 31, 2024

Successful organizations have also begun adding content operations to their teams’ portfolios. An effective content operations management system consists of stakeholders’ tools to design content strategy, develop winning content, and streamline the content generation process.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

Hubspot

NOVEMBER 16, 2020

As any marketer will tell you, there are a myriad of benefits to using data to inform your marketing decisions. For instance, data can help marketers learn from past mistakes and pivot to create increasingly effective campaigns over time. 4 Tips on Data-Driven Marketing from monday.com. Shay told me. All metrics matter.

Marketing & Strategy 97

Marketing & Strategy Marketing Strategy Planning Work Management 97

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

SalesIntel

FEBRUARY 20, 2023

HubSpot Research found a positive relationship between the number of opportunities in your pipeline per month and revenue achievement. In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketing Automation Platforms.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Automation Work Management 124

ClearVoice

OCTOBER 21, 2019

Building high-performing landing pages is a priority for many marketers — and for good reason. We're taking a deeper look at four popular landing page builders — @HubSpot, @Unbounce, @Instapage and @Optimizely — to weigh the advantages and disadvantages of each. marketing Click To Tweet. ” Deep-dive review: HubSpot.

Landing Pages 49

Landing Pages Hubspot Optimization Marketing Automation Services 49

SalesIntel

APRIL 7, 2022

While often used interchangeably, sales and marketing are two separate functions within a business. While you may be concerned with your sales team meeting their quotas, your colleagues in marketing are likely focused on campaign ROI. While harmony is the goal, in most instances, there is tension between the sales and marketing teams.

Paid Search Agency 52

Paid Search Agency Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 52

SalesIntel

APRIL 7, 2022

While often used interchangeably, sales and marketing are two separate functions within a business. While you may be concerned with your sales team meeting their quotas, your colleagues in marketing are likely focused on campaign ROI. While harmony is the goal, in most instances, there is tension between the sales and marketing teams.

Paid Search Agency 52

Paid Search Agency Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 52

SalesIntel

APRIL 7, 2022

While often used interchangeably, sales and marketing are two separate functions within a business. While you may be concerned with your sales team meeting their quotas, your colleagues in marketing are likely focused on campaign ROI. While harmony is the goal, in most instances, there is tension between the sales and marketing teams.

Paid Search Agency 52

Paid Search Agency Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 52

LeanData

JANUARY 6, 2022

Nearly every B2B revenue team professional is familiar with account-based marketing (ABM), a go-to-market strategy based on account awareness where an organization identifies and engages with individual customer accounts as markets of one. Middle Market (251 to 1,000 employees). The benefits of ABM are clear.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Marketing Analytics Tools 52