12 Essential Benchmarks for Understanding The B2B Buyers’ Journey
KoMarketing Associates
DECEMBER 8, 2021
In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now.
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