Advertising Funnels Correlation Purchase Intent Top of Funnel 
Zoominfo
JULY 25, 2023
In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?
FunnelEnvy
SEPTEMBER 29, 2021
Generally it all boils down to some combination of inbound and outbound funnels; but what if you’re not getting them to convert? Most notably buyer behavior. It’s relatively well known that the buyer journey in B2B is long, especially for net new customers. Let’s do some funnel math to solve for it.
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Marketing Insider Group
JULY 16, 2020
If you ask most sales and marketing teams what their ultimate goal is, you can pretty much guarantee that they will say it is generating more leads and conversions. And many of them make the mistake of keeping their primary focus on the top of the sales funnel. Create buyer personas and accurate segments.
NetLine
DECEMBER 20, 2022
Webinars Are Bottom of Funnel Content Format. In terms of lead volume, the best content format over the past six years (if not longer) on the NetLine platform has been eBooks. In short, if you’re looking to diversify your content library beyond text-based formats, Webinars are a terrific option.
FunnelEnvy
SEPTEMBER 18, 2023
From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent.
Only B2B
FEBRUARY 1, 2024
.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024.
Aberdeen
MAY 8, 2019
There are plenty of challenges working against your hopes of contributing to the sales pipeline. Content fails to generate sales conversations. Target account lists remain static and ignore lookalike companies that might show intent. Company intent can’t be tracked to specific contacts for sales to engage.
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