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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. organize your keywords into ad groups more effectively. research your competitors’ keywords and ads. Facebook Ads Library.

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Brand awareness: A marketer’s guide

Liveintent

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Brand awareness is considered the first stage in the marketing funnel, followed by consideration, conversion, retention, and loyalty. Take a full-funnel approach to marketing. Generate sales.

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The Top CTAs to Use to Boost Performance

Anyword

But as marketers and copywriters, it’s our job to make sure we get that desired action out of our customers. Social Ads. You can use social media ads as a CTA at just about any stage of your funnel. If you’re looking for new customers, consider running an ad that asks people to follow you on Facebook or Twitter.

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13 simple ways to promote your YouTube videos (without spending a fortune)

ConvertKit

You need to get out there and promote your videos—and your channel—to reach the right audience, grow your subscriber count, and see real success on YouTube. Stand out from the noise. billion dollars in ad revenue from the U.S. Check out tags on other YouTube videos to get inspiration for promoting your own videos.

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The Essential Steps for Building Your B2B Email Newsletter List

Golden Spiral

The way trends go, we will all only expect (and therefore only pay attention to) the emails we have opted-in for and disregard emails from companies and people we don’t recognize. Companies must maintain “opt-out” lists to ensure no future mailing to those who have unsubscribed. Provide the recipient an option to unsubscribe.

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SMX East 2016 Day 1 – Ad Copy Best Practices, Local SEM, AdWords & Bing Updates, Social

QuanticMind

We close out a jam-packed Day 1 at SMX East 2016 with a variety of SEM insights from every corner of the paid search strategy playbook. Here’s are the quick hits: Ad copywriting suggestions from “The Nine Billion Ads of Search”. Test extensively, including ads with keywords both in and out of the headline and body.

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Answers to 10 Email Marketing Questions You Were Too Afraid to Ask

Hubspot

When I first started out with email marketing, I felt lost. I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail.