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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. Some of these ppc tools may be brand new to you, some will be familiar.

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How to Turn Your Channels into Data-Driven Machines

Inbox Insight

Other big issues raised by our survey respondents include being able to successfully combine data with strategy to deliver targeted ads, and ensuring sales teams are using intent information effectively. Here we break it down by channel, giving you actionable tips on getting the most out of your data for demand and lead gen campaigns.

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7 B2B Lead Generation Strategies For SaaS Companies

KoMarketing Associates

We’ve got several blog posts that can help: 21 PPC Lead Generation Tools for More High-Quality Leads. PPC Lead Generation: If You Want Better Leads, Start Asking Questions. We dug into this question in detail recently with a blog post about Best Practices for Landing Page Optimization. Fortunately, it does.

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3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked

Unbounce

But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some optimization opportunities that would improve their B2B conversion rates. A lot of B2B companies tend to overcomplicate their sales funnels and customer experiences. Some B2B companies go all out when promoting their content.

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How to Create an Email Marketing Funnel for Maximum Conversions

Optinmonster

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. It’s not magic, but with our ultimate guide, email funnels can be simple.

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The Ultimate Guide to Direct Response Marketing

QuanticMind

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. Was it recommended to you by a colleague?

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Demand Generation Marketing: A Five-Minute Guide

Adobe Experience Cloud Blog

Lead generation involves gaining the interest of potential customers and adding them to your marketable database. Once captured through a nurture program, these leads can then be handed to sales development to guide them through the sales funnel. Demand capture. Pipeline acceleration. The five stages of demand generation.