Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. spending more time on mobile than ever before. Advertising During Economic Uncertainty Around eight in 10 U.S. However, your advertising not only needs to reach them, but speak to them directly.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Choozle

JANUARY 7, 2022

Full-funnel marketing campaigns consist of several different stages with each stage demanding its own marketing tactics, activities, and goals to ensure it fuels conversions in the final stage. Brand awareness goals in full-funnel marketing. When someone makes a purchase, it is never in a vacuum. Data shows that 70 percent of U.S.

Sales Management 61

Sales Management Top of Funnel Marketing Funnels Funnel Advertising 61

Choozle

NOVEMBER 13, 2020

Connected TV is taking the digital advertising world by storm. Getting your ads on the big screen without the big price tag, reaching cord-cutters and highly-engaged views, and mixing up your marketing mix are just the tip of the iceberg when it comes to reasons why connected TV advertising is quickly growing in adoption.

Advertisements 89

Advertisements Advertising Cost Per Thousand CPM 89

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. With the staggering amount of video channels advertisers have to choose from when crafting a media campaign, it is helpful to understand the differences and benefits of each one.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Digilant

MAY 18, 2021

Over the past year, advertisers quickly pivoted their marketing strategies, embracing a digital-first approach. New creative formats like high impact and native advertising were utilized to stand out amongst the digital noise. Now, a year later, as advertisers grasp what is working, we’re faced with another change.

Trends 52

Trends Advertising Agencies Planning Cable 52

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising? There are multiple ways to buy ads programmatically.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising? There are multiple ways to buy ads programmatically.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts event in New York City, where advertisers got an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more. billion in ad revenue in the US by 2025. According to Statista , FAST will reach $6.1

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts conference in New York City on May 1st – May 4th, where advertisers were given an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more.

Allocation 40

Allocation Budget Programs Advertising Agencies Paid Search Agency 40

Sprout Social

MAY 10, 2019

The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. A study using eye-tracking technology found that YouTube ads hold visual attention 62% of the time, compared to 45% of TV ads.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Choozle

APRIL 23, 2019

Connected TV is taking the digital advertising world by storm. What is connected TV advertising? Connected TV (CTV) refers to any TV that can be connected to the internet and access content beyond what is available via the normal offering from a cable provider. How does connected TV advertising work? …but why?

Advertisements 43

Advertisements Advertising Cost Per Thousand CPM 43

QuanticMind

MARCH 27, 2017

Attribution: Last-click versus Top-Funnel / Mobile versus Everything Else. All parties – Google included – appear to believe that even though there is still no neat-and-tidy solution to the challenge of cross-device attribution – that top-funnel needs to be emphasized further. Let’s take a look now: 1.)

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

Digilant

FEBRUARY 21, 2023

When advertisers say, “Consumers are everywhere,” it’s for good reason. Laptop and desktop usage has evolved into mobile and connected devices that span every aspect of life. When comparing 2011 to 2021 , overall media consumption is up 20%, time spent on mobile is up 460%, and time on desktop is up 25%.

Ad Frequency 52

Ad Frequency Funnel Advertising Advertising Agencies Allocation 52

Hubspot

AUGUST 30, 2011

Fantasy: Inbound marketing focuses exclusively on top-of-the-funnel objectives like attracting prospects & leads. Advertising. Fantasy: Television ads continue to be one of the most effective forms of advertising. Fact: 86% of people skip TV ads. Mobile Marketing. Some of them might surprise you.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Convert

MARCH 21, 2023

In which case you may want to incorporate those answers into the copy along the funnel. Visualize the Conversion Path When you visualize your funnel, you can see where visitors are dropping off and where they are converting. Even more important is segmenting mobile vs desktop visitors. Where do users quit in the funnel?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

LiveRamp

OCTOBER 23, 2018

According to eMarketer, TV ad spend is north of $72 billion per year. But, what quantifiable effects do TV ads have on sales? In reality, the secret to finding out how TV ads influence sales is not about the data itself; it’s about how the data is used and applied to help inform a better view of the consumer.

Ad Frequency 40

Ad Frequency Advertising Agencies Marketing Budget Funnel Advertising 40

Hubspot

SEPTEMBER 17, 2018

Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. In this style video, a digital layer is added to what you are currently viewing in the world. There are even free programs and mobile apps ! Brand Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Single Grain

NOVEMBER 28, 2023

By using this AI writing tool (or others, such as Byword or SurferAI), marketers can quickly generate relevant content – for ad campaigns, email campaigns, blog post writing – without having to manually search for content ideas or create new content from scratch.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126