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How Content Marketing Directly Improves Sales

Marketing Insider Group

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Even before the pandemic forced most businesses to operate virtually, we were already living in a digital landscape. However, research on blog frequency suggests that the magic number is 11.

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How to Maximize Customer Lifetime Value in Digital Marketing

seo.co

Every time you look up, it seems as if there’s another metric or analytic to track as it relates to your business. Underneath each of these headings, there are dozens of different measurements for your eyes to feast on. Here’s the basic CLV formula: CLV = [Avg Order Value] x [Avg Purchase Frequency] x [Avg Customer Lifetime].

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Countering 4 “myths” of tech stack dysfunction: shrinkage, martech, shadow IT, and utilization

chiefmartech

But it’s below the company-wide average of 83, and well below the 100+ apps used on average by engineering and operations teams. I’m not saying there’s zero downside to people using these products outside the watchful eye of IT. Most apps have a ton and are constantly adding more.

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

Geofencing or Radio Frequency Identification technology (RFID) is a technology that leverages virtual geographical perimeter targeting around any specific location, building, convention center or space that can be identified on a map & can be used for hyper-targeting sales’ prospects.

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A Look Back at How COVID-19 Impacted Businesses in Q2

Hubspot

While certain data is reported by industry, please note that we do not track all industries, and that HubSpot’s industry classifications may not correspond with standard industry classifications. As buyers have moved their purchasing online out of necessity, businesses with an established digital presence have reaped the rewards.

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Drip Campaigns for Lead Nurturing

GreenRope

Drip campaigns let you automate aspects of your business, allowing you to streamline your operations and increase your productivity. These emails should progressively nurture your leads and encourage them to purchase your service or product. The third step in drip marketing is deciding its frequency. Always know your audience.

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Drip Campaigns for Lead Nurturing

GreenRope

Drip campaigns let you automate aspects of your business, allowing you to streamline your operations and increase your productivity. These emails should progressively nurture your leads and encourage them to purchase your service or product. The third step in drip marketing is deciding its frequency. Always know your audience.