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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

50 ways to send better emails How do you get readers to click and read your emails? The people on your list have opted in, which means they decided they want to hear more from you via email. A simple way to do this is adding your subscriber’s name to the subject line, along with content relative to their preferences.

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. So, without further ado, let’s dive into the key metrics you need to track to grow your business on Facebook. Don’t worry.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

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The Email Marketing Checklist: 30 Things For Every Successful Campaign

SendX

As a business already into email marketing or just about to begin, your goal is to captivate your reader's attention to respond to the call-to-action in the email campaign ads you sent to them. The last thing you want to do is to turn off potential customers simply because you send out the wrong sort of mail. Would it be daily?

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Email marketing strategy: A marketer’s guide

Martech

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand.

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Sender Reputation: Your Role in Improving Your Deliverability

ConvertKit

Delivery rate is different and refers to number of emails successfully delivered divided by the number of emails sent. ConvertKit maintains a system-wide delivery rate of over 99%. Later in this post, I’ll talk more about what ConvertKit does to maintain a healthy delivery rate. sending frequency. list health.

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How to Better Manage Unsubscribes with Email

Delivra

Nothing causes panic for an email marketer like seeing their unsubscribe rate spike. Don’t let your unsubscribe rate grow out of control. Nonetheless, both factors–the work required and the ROI to be enjoyed –are why you should closely monitor your unsubscribe rate. What’s the average unsubscribe rate for email lists?