Remove Ad Frequency Remove Case Studies Remove Eye-Tracking Remove Opt-out
article thumbnail

How Content Marketing Directly Improves Sales

Marketing Insider Group

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. B2B buyers are changing; they seek out more informational and educational content to solve problems. However, research on blog frequency suggests that the magic number is 11. Quick Takeaways.

article thumbnail

Creating an Interactive Marketing Campaign from Start to Finish [Case Study]

SnapApp

And not just in an ad hoc, random way – our content team mantra is “think interactive first,” so before anyone ever puts pen to paper (or more likely, finger to keyboard) for that next comprehensive white paper, definitive ebook guide, or one-page piece of collateral, I always ask: “Is this the best format?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Drip Campaigns for Lead Nurturing

GreenRope

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Leads that receive drips may also be added to a drip campaign via their behaviors such as filling out a sign up form on your website. Whitepapers.

article thumbnail

Drip Campaigns for Lead Nurturing

GreenRope

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Leads that receive drips may also be added to a drip campaign via their behaviors such as filling out a sign up form on your website. Whitepapers.

article thumbnail

Drip Campaigns for Lead Nurturing

GreenRope

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Leads that receive drips may also be added to a drip campaign via their behaviors such as filling out a sign up form on your website. Whitepapers.

article thumbnail

Drip Campaigns for Lead Nurturing

GreenRope

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Leads that receive drips may also be added to a drip campaign via their behaviors such as filling out a sign up form on your website. Whitepapers.

article thumbnail

Drip Campaigns for Lead Nurturing

GreenRope

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Leads that receive drips may also be added to a drip campaign via their behaviors such as filling out a sign up form on your website. Whitepapers.