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4 Strategies to Make Your Fintech Content More Engaging

Contently

You have to convey facts, stats, numbers, and data to your audience. As marketing advice, “know your audience” may be cliché, but some platitudes are worth listening to. Studies show that 95 percent of millennials now use fintech, and 9 in 10 Americans use some type of fintech app. Understand your audience.

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9 Proven B2B Marketing Strategies for 2024

sagefrog

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. The ads we were being presented with lacked context and value, and as a result, many of us were quick to deem them untrustworthy. 10 Shocking (But True) Stats About Display and Banner Ads.

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Why Micro-Influencers May Be the Most Effective Influencer Marketing Strategy

Buffer

If you’re keen to dip your toe into influencer marketing or if you’re just interested in a strategy shakeup, then we think you’ll find a lot to love in this post! Understanding influencer marketing and micro-influencers. Influencer marketing has been on the rise for years now. The state of influencer marketing.

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3 Conversion Rate Optimization Tips to Boost Sales

Directive Agency

Many marketers understand the concepts of changing landing page button colors, updating forms to be multi-step, and adding social media logins for eCommerce carts. Here are some stats from G2 on how people truly see reviews today: 68% of millennials trust online reviews, with positive ones producing an 18% average uplift in sales.

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Will CTV Advertising Take Over Mobile in 2019?

Martech Advisor

Marketing advisors are already calling Connected TV the future of video advertising. A study by Pew Research Center shows that 45% of all representatives of the so-called generation Z are online almost constantly. According to official stats by Hulu, 78% of their audience enjoy content in their living rooms on connected TVs.

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How to Use Gated Content to Skyrocket Engagement & Conversions

Optinmonster

We’ll share gated content best practices and examples, so you can use the content gating strategy effectively to improve inbound marketing conversions, and boost lead generation and sales. Case Study: See how this one digital agency used gated content to boost conversion rates by 62% and 2x their email list.

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