Remove Ad Exchange Remove Stats Remove Studies Remove Blog
article thumbnail

Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development.

article thumbnail

4 Strategies to Make Your Fintech Content More Engaging

Contently

You have to convey facts, stats, numbers, and data to your audience. We’ve got a few ideas for how you can turn blog posts and product material into engaging fintech content. Studies show that 95 percent of millennials now use fintech, and 9 in 10 Americans use some type of fintech app. Understand your audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Proven B2B Marketing Strategies for 2024

sagefrog

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. This proactive management enhances ad performance and ensures a better quality of leads at a lower cost.

article thumbnail

Video Measurement Is Broken. Here’s How to Fix It

Contently

With a blog post, you know what to look for: readers. And in 2016, the Interactive Advertising Bureau (IAB) found that digital video ad spend increased by 85 percent over the previous two years. As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work. Is it a static banner ad?

article thumbnail

How to Use Gated Content to Skyrocket Engagement & Conversions

Optinmonster

The form itself might ask just for your email address, or you might need to provide your name, phone number, or other personal information in exchange for access. Case Study: See how this one digital agency used gated content to boost conversion rates by 62% and 2x their email list. Gated content is also referred to as locked content.

Lock-In 94
article thumbnail

Why Micro-Influencers May Be the Most Effective Influencer Marketing Strategy

Buffer

In fact, studies show that 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions. Just recently, we’ve seen Instagram, for instance, launch features around branded content and ads — features that make it easier for Creators and brands to work together. But it’s well worth your attention.

article thumbnail

How to Explain Content Marketing ROI to Win (or Keep) Buy-In

Content Marketing Institute

HANDPICKED RELATED CONTENT: 9 Stats That Will Make You Want to Invest in Content Marketing. Your content marketing strategy that calls for crafting a blog and posting three times a month targeting keywords your desired audience is using to search, that’s the engine. Case studies and examples show them what’s possible.