The Marketing Blender

SEPTEMBER 12, 2019

Our Services. The B2B buyer’s journey is the process of how prospects become aware of, consider, and decide to purchase a product or service. At The Marketing Blender, we have developed a proven structure for writing a B2B messaging framework that aligns your marketing to your sales efforts and leads prospects to buy.

Marketing Budget 72

Marketing Budget Urgency Marketing Marketing Automation Services Ideal Customer Profiles 72

The Marketing Blender

OCTOBER 17, 2019

Our Services. Of course, having a superior product or service still matters. However, the companies that win today don’t just provide a solution that customers already think they want—winners teach their prospects a whole new way of thinking. Your Solution. See Our Work. Who We Are. Contact Us. Loop back to the pain.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

The Marketing Blender

SEPTEMBER 27, 2019

Our Services. What many marketers don’t realize is that this proven tactic is even more powerful when it is an integrated part of a complete B2B digital marketing strategy that aligns with their real-world sales cycle. The Solution. See Our Work. Who We Are. Contact Us. The Challenge.

PPC 49

PPC Marketing Budget Cost Per Click Campaigns 49

The Marketing Blender

NOVEMBER 5, 2019

Our Services. The Marketing Blender is proud to be a certified Women’s Business Enterprise. The Marketing Blender is proud to be a NWBOC-certified Women’s Business Enterprise (WBE). You can share this article using the social icons below and sign up for the Blender newsletter for more insights here.

Work Management 40

Work Management Enterprise Management Marketing Budget Budget Programs 40

The Marketing Blender

JULY 11, 2022

Our Services. . Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. Many software programs can help you create a B2B marketing analytics dashboard.

Analytics 52

Analytics B2B Marketing Paid Search Agency Work Management 52

The Marketing Blender

OCTOBER 7, 2019

Our Services. 5 email triggers to make automation work harder for B2B marketing. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. Automating some of the emails you send will make your email marketing efforts more efficient. Join Blender’s Blog today! See Our Work.

Trigger Marketing 65

Trigger Marketing Marketing Budget Email Marketing Automation 65

The Marketing Blender

MAY 4, 2021

Our Services. The how and why of marketing ROI. But how do you really know if your marketing efforts are successful? But how do you really know if your marketing efforts are successful? Make sure your budget aligns with the areas your want to optimize. Content marketing. Digital marketing. Who We Are.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

The Marketing Blender

NOVEMBER 25, 2019

Our Services. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. And when searching for information on potential partners, vendors, and a product or service they might purchase for their business, very often they wind up on LinkedIn. The best way to get recommendations is to simply ask politely.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

The Marketing Blender

MARCH 15, 2021

But how do you really know if your marketing efforts are successful? It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI. Make sure your budget aligns with the areas your want to optimize. Content marketing. Digital marketing.

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52

The Marketing Blender

MAY 4, 2021

Our Services. or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget.

CMO 98

CMO Work Management Marketing Budget Marketing Budget Creation 98

The Marketing Blender

MAY 2, 2022

Our Services. . How to Do B2B Social Media Marketing the Right Way. Wondering how to do B2B social media marketing ? In this article, we’ll discuss how to use social media for B2B marketing, including various B2B social media tactics and how to create a B2B social media marketing strategy. See Our Work. .

Social Media 122

Social Media Advertising Agencies B2B Marketing Social Marketing 122