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PPC for B2B: How to Choose Your Agency

Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base.

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PPC for B2B: How to Choose Your Agency

Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Kristina Halvorson Kristina is the author of ‘Content Strategy for the Web’ She is the CEO of Brain Traffic, a well-recognized content strategy agency. Robert Rose Robert is the founder and Chief Troublemaker of Content Advisory, a consulting and education group for the Content Marketing Institute.

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Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

SEO, PPC, email, social… the list goes on! But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. When implemented properly, content marketing offers a higher ROI than PPC in the long-term. What Is PPC Marketing?

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Why Your Start-up Business Needs a T-shaped Marketer

Single Grain

In this article, you will find out what to pay attention to when choosing both marketing consultants and agencies to work on growing your tech business. Book My Free Marketing Consultation Right Now . T-shaped marketers also outsource some work to other specialists – for example, design, PPC ads or social media management.

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Our Unique Approach to Content Marketing in 2017

Directive Agency

Yes, you want to maximize the visibility of your brand, but you don’t want to burn money doing so. As opposed to 1-1 tracking campaigns like PPC, attributing marketing wins to content can be tough. In PPC, it’s easy to see where you are spending your money and where it’s working/wasteful.

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For AdWords In ABM, Add the Right AI

Webbiquity

For years, it’s offered the Google Prediction API, for example, so advertisers could extract predictive insights from their pay-per-click (PPC) data. That’s a 4% conversion rate ; for B2B, that’s pretty steep. None of these qualify as your target audience, and they end up burning your ad budget in no time. Bid the right way.