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Why You Need a Unified Brand-to-Demand Strategy

Madison Logic

What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI.

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Why Connected TV Advertising Is Key in Your Brand and Demand Strategy

Madison Logic

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. You can avoid this by creating a better connection between your brand and demand activities.

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Inbound Marketing Examples: What Results Can I Expect?

Strategic-IC

Of course, every campaign has unique goals, and will use a range of differing activities to achieve them. Our client, Cabling Science, provides classroom training and e-learning services to the communications infrastructure community. Other HubSpot activities brought the total number of contacts generated in three months to 1961.

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Top 10 immersive marketing events of 2023

Martech

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

billion active users on YouTube. billion active monthly users logging into YouTube. YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. While some of these formats favor a vertical viewing aspect ratio, seven out of 10 YouTube users prefer horizontal viewing on their phones.

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The First-Mover Advantage, Explained

Hubspot

Having the first-mover advantage in your vertical can make you a leader in new technology, knowledge sharing, and cost. It’s still the world’s largest online auction site, with 175 million active users in 2018. cable provider DVR and streaming services, Netflix, Facebook, and Google). First-Mover Disadvantage.

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Instagram’s IGTV App Will Innovate Your Brand’s Video Strategy

Content Standard

Announced on June 20, 2018, IGTV is “ a new app for watching long-form, vertical video.” Leave it to the nightmare of cable-TV providers to take first advantage in this new mobile video space. Enter IGTV. Ready to Put Pen to Paper on Your IGTV Strategy?