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Boosting Leads and Customer Acquisition are Top Goals for Marketers in 2020

KoMarketing Associates

As marketers look ahead to the New Year, new research suggests that they already have a series of goals in mind, ranging from increasing sales leads to boosting customer engagement. About 49% want to boost customer acquisition, while 43% want to increase customer engagement. Turning to Video Marketing in 2020.

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93% of Digital Marketers Expect to Achieve All Goals Within the Next Six Months

KoMarketing Associates

Digital marketers continue to face challenges, such as customer turnover and budget cuts. Momentive recently published its “2023 Digital Marketing Report,” and statistics indicated that 12% of digital marketers expect their team’s budget to decrease from what it was last year.

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61% of Marketers Anticipate Their Spending to Increase ‘Somewhat Significantly’

KoMarketing Associates

Some marketers are bracing for the impact of an economic downturn, but new research suggests that many of them still expect to increase their spending throughout 2023. While this is a drop from the 68% of marketers who said the same in regard to 2022, it is a significant increase from the 41% who thought their spending would rise in 2021.

Spending 274
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52% of Digital Marketers Solely Focused on Reach Rather Than ROI

KoMarketing Associates

However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search. That could limit their ability to plan for their primary business objective for the year: customer acquisition.”

ROI 247
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50+ Must Know Digital Marketing Statistics For 2024

Huptech Web

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Why do Top Brands Consider Statistics to be an Important Aspect? Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. of the clicks, versus 19.3%

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Report: Marketing Data Usage Expected to Rise Over the Next Three Years

KoMarketing Associates

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept.

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36% of Marketers Still Find It ‘Extremely Difficult’ to Access Data and Analytics

KoMarketing Associates

As data and analytics continue to grow in importance, new research suggests that marketers still struggle with everything from accessing this critical information to maintaining its accuracy. Additionally, only 27% claim that their organization has exceeded their expectations when it comes to providing real-time data access.

Analytics 232