Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? ZoomInfo MarketingOS Finally, ABM with data you can trust. Keep reading!

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Strategic-IC

DECEMBER 12, 2021

And what a year for ABM. Without a shadow of a doubt, ABM came of age in 2021. Now I hear some of you saying that Account-based Marketing has been around now for some time - almost 20 years. Check out this episode of Let’s talk ABM where I speak to the very person who coined the term ABM - Bev Burgess).

Account Based Marketing 62

Account Based Marketing ABM Demand Generation Agencies Advertising Agencies 62

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Engagio

SEPTEMBER 9, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out Part 1: Build a Budget and own your ABM! By now, you know the importance of ABM. Managing your ABM budget.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Over 50 speakers lined up to share their expertise on various ABM-related topics from customer insight and innovation in Ai to sales enablement and content creation. Read on to find out some takeaways from each session.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

The ROI Guy

MAY 11, 2017

Account Based Marketing (ABM) and Selling (ABS) methodologies are becoming more popular, with almost 40% of B2B solution providers now leveraging this strategic approach to better target and more personally engage with prospects. In this survey, 37% of the respondents said they had tried or were currently using ABM.

Account Based Marketing 45

Account Based Marketing ABM Interactive Marketing Budget Programs 45

ClearVoice

MARCH 10, 2023

It’s a tall order, but an ABM strategy could do all that and more. For B2B businesses, this has led to an increase in ABM, also known as account-based marketing. What is ABM content? Using an ABM strategy means that you are personalizing your content. How do I get started with ABM?

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Marketing & Strategy 52

Metadata

SEPTEMBER 20, 2023

Marketers are also navigating the recent rise of ungated content and account-based marketing (ABM) —two shifts making them rethink much of what they know about lead generation and paid advertising. Why are ABM and ungated content in the spotlight right now? Where does ABM fit into all of this?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

SWZD

SEPTEMBER 17, 2019

Account Based Marketing is a very hot topic among B2B marketers nowadays, but are they really understanding how using this approach can help them reach their customers and be more efficient? Personalization, an omni-channel approach and the use of data each play a key role in a fruitful ABM approach.

Account Based Marketing 91

Account Based Marketing ABM Tactics Trends 91

Content Standard

DECEMBER 14, 2023

08:57] Proving Content’s Business Impact – Dusty explains how his team engages in both qualitative and quantitative internal storytelling to draw a direct line from content to business outcomes—from data attribution, to internal case studies proving how content opened the door to higher-level sales discussions within accounts.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

DemandBase

SEPTEMBER 13, 2018

I talked with marketing influencer and host, Drew Neisser, about the world of Account-Based Marketing (ABM) and why it’s no longer just optional for B2B marketers. In my role as CMO of Demandbase, I worked to help the company become the ABM category creator, with recent recognition as a leader by Forrester.

Account Based Marketing 80

Account Based Marketing ABM B2B Marketing DemandBase 80

Marketing Insider Group

DECEMBER 29, 2020

Account-Based Marketing. Account-based marketing remains a hot trend for B2B companies. By targeting high-value accounts and individual decision-makers with highly personalized campaigns, you can land large deals. With ABM, the stakes are high. Brand Storytelling. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

NOVEMBER 16, 2021

As time went on, ITSMA has focused beyond services and marketing and expanded to a broader solution and B2B marketing focus. ITSMA first coined the term “ Account-Based Marketing ” (ABM) in 2004 and has grown to become one of the leading authorities in ABM. Sales Enablement is a Key Core Competency.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Kapost

OCTOBER 23, 2017

It’s hard to believe, but we are about to hit the end of another year—and another list of marketing buzzwords. Terms like storytelling, influencer marketing, and account-based marketing (ABM) are. The post ABM and the Role of Content appeared first on Kapost Content Marketing Blog.

Account Based Marketing 66

Account Based Marketing ABM Content Storytelling 66

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. After building a Target Account Program, Fuze began testing the waters with one-to-one ABM tactics to zero in on enterprise brands.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Content4Demand

MAY 14, 2021

As a content agency trusted by some of the biggest names in B2B, our expert team knows how to turn your content assets into page turners that draw B2B buyers deeper into your story with every word using creative storytelling approaches. Are you registered for the new B2B Marketing Exchange event next month? Next-Level ABM.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Engagio

MAY 14, 2019

It’s no surprise that Account Based Marketing was, once again, a popular topic with an entire track dedicated to best practices. But before diving into our top ABM sessions, let’s spend a hot second looking at the keynote by Tony Jaros, president and Chief Product Officer at SiriusDecisions. Identify the right accounts.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

The Lead Agency

FEBRUARY 8, 2023

AI can fulfil the repetitive, data-focused aspects of ABM and B2B sales, generating valuable insights for salespeople, who can then use their interpersonal skills to establish contact and make the final sale. That’s why 62% of B2B marketers hold storytelling in high regard as an effective content marketing tactic.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Heinz Marketing

DECEMBER 10, 2019

Storytelling. ABM = Land & Expand. Session: ABM: New Insights and Best Practices for 2020. This session taught that there are 3 main components of a successful ABM program; selecting accounts, driving engagement, and measuring progress. Selecting—and Scoring—Accounts. 14 accounts. One-to-Many.

Account Based Marketing 64

Account Based Marketing ABM Ideal Customer Profiles Urgency Marketing 64

The Point

APRIL 26, 2017

Think terms like “Authenticity” and “Storytelling.” A big driver for branding’s resurgence is ABM (Account-Based Marketing) , where the measuring stick is account engagement, and not the clicks and conversions that have been B2B’s main currency for the last decade. Again, look at ABM.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

Terminus

JUNE 30, 2017

Over the past few years, more and more of that technology has begun to focus on account-based marketing instead of traditional, lead-centric B2B marketing. What is Account-Based Marketing? Account-based marketing (ABM) is all about focusing on accounts instead of leads.

Account Based Marketing 29

Account Based Marketing Ideal Customer Profiles Paid Search Agency B2B Marketing 29

Top Rank Marketing

NOVEMBER 17, 2023

ANA B2B Demand Gen Marketers to Increasingly Prioritize High-Quality Lead Programs When it comes to the demand generation channels and tactics that B2B marketers plan to expand the most in the coming year, a leading 51 percent pointed to account-based marketed (ABM) initiatives, 30 percent noted lead nurturing efforts, and 27 percent high-quality late-funnel (..)

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

Heinz Marketing

AUGUST 28, 2021

Learn a unique storytelling framework that will help you leverage the power of stories. From a marketer’s perspective, many of the same principles, objectives and strategies now apply equally. Fast-forward 20 years to a world of Account-Based Marketing (ABM), and little has changed.

Demand Generation 115

Demand Generation Account Based Marketing B to B Terms and Conditions 115

Heinz Marketing

SEPTEMBER 21, 2018

By Ollie, the Marketing Performance Mutt… regular contributor to the Heinz Marketing Blog. See my inaugural post “ Storytelling with Data – Starting with Why and How. We face many of the same challenges most marketers face. Best Practices, Templates and Data: Storytelling with Data: [link]. Tableau: [link].

Storytelling 74

Storytelling Bandwidth Budget Programs Amazon 74

Terminus

OCTOBER 25, 2017

Successfully converting your dream accounts into customers starts with a conversation between marketing, sales, and other key stakeholders within your business. Engage the entire buying committee at your target accounts on the channels where they are active. ABM Click To Tweet. Meet the Smarketing Team.

Account Based Marketing 22

Account Based Marketing Sales Management Ideal Customer Profiles Planning 22

sagefrog

NOVEMBER 8, 2023

Beyond that, videos can be a significant boon for building a more substantial social media presence, allowing you to utilize more visual storytelling. Focusing on Account-Based Marketing Account-based marketing (ABM) is a highly beneficial tactic for B2B marketing in the healthcare industry.

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

Act-On

OCTOBER 11, 2023

Growth Marketing Growth Marketing handles “how you sell” — they develop and execute the programs and campaigns that move prospects along their buying journey. Common exceptions Here are some of the most common gray areas to b2b marketing department structures: Social media can live under Growth or Brand (or Content!)

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Integrated B2B

FEBRUARY 12, 2020

Copywriting tips, a wave of ABM insights, industry-specific marketing trends, harnessing the symbiotic sales-sustainability relationship and so much more. So, here are the top 10 posts from 2019 that you couldn’t get enough of: Moving to account-based marketing? Storytelling symbiosis and sustainable innovation.

Account Based Marketing 52

Account Based Marketing B2B Thought Leadership Thought Leadership ABM 52

Engagio

JUNE 20, 2018

We recently had the pleasure of hosting Matthew Luhn for a webinar in conjunction with the ABM Masters Alliance. Matthew is a writer, master storyteller and former Pixar animator (25+ years). As you can see, a business can use the post of storytelling too. His work includes Toy Story, Toy Story 2, Toy Story 3, Monsters Inc.,

Storytelling 54

Storytelling B2B Marketing B2B Account Based Marketing 54

Engagio

NOVEMBER 27, 2017

Hiring the right person to lead your Account Based Marketing (ABM) can be the difference between success and failure. Now it’s time to hire a Director of ABM to execute on your strategy. Here’s how to go about the process effectively so you can kick-start your ABM program with confidence. The list goes on.

Account Based Marketing 48

Account Based Marketing ABM Work Management Ideal Customer Profiles 48

Terminus

JANUARY 4, 2016

2016 will be the year of account-based marketing (ABM). We launched our account-based marketing (ABM) platform in March and ended the year with $1 million in annual recurring revenue. We used ABM for events. 2015 was a great year for Terminus. I bet you are asking why we are doing this.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles Marketing Report Planning 20

Heinz Marketing

JANUARY 2, 2021

Creating a sufficient budget for your content marketing strategy can be a vicious cycle. 4 Visual Storytelling Tips for Content Creators and Digital Marketers. A look at the power of visuals in your storytelling. Time-Saving Tips, Checklists, and Templates to Conquer Content Marketing Goals in 2021.

Buyer Personas 122

Buyer Personas B2B Storytelling Youtube 122

Kabbage

NOVEMBER 9, 2016

Why should I read it: A must-have for any marketer who writes on a regular basis, Copyblogger shares content that can help you become a better writer. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. What do they talk about: Account-based marketing.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Terminus

DECEMBER 14, 2015

Account-based marketing is more than just a buzzword. With the evolution of marketing technology (MarTech) , there are more than 2,000 different types of software, applications, and tools which make it easier than ever for B2B marketing and sales professionals to connect with their best-fit prospects.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles Planning Work Management 20

Martech Advisor

MARCH 17, 2020

CLM, ABM, RPA, martech stack or marketing stack, and value metrics. There's no shortage of jargon in marketing. To help you keep up with the changing marketing ecosystem, we have compiled a list of twenty marketing terms you should know in 2020 and beyond. Marketing is full of jargon, terms, and acronyms.

Marketing AI 134

Marketing AI Marketing Management Account Based Marketing ABM 134

Heinz Marketing

JUNE 19, 2023

This week’s show is entitled, “ The Convergence of Traditional Demand Gen and ABM “ My guest is Jodi Cerretani , VP of Marketing at RollWorks Tune in to hear more about: How has the role of B2B marketing evolved in the past five years, and what impact does it have on business value and the P&L?

Lead Ranking 102

Lead Ranking Account Based Marketing ABM Marketing Qualified Leads 102