The Point

JULY 27, 2021

Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed. The two are not mutually exclusive, and successful ABM marketers learn how to leverage both in creating an account list with the best chance of success. Can you define the tier that the account should be? (1:1,

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Martech

JUNE 3, 2022

“It’s a more efficient and effective approach to go after accounts than it is just one or two individuals.” ” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. .”

Account Based Marketing 104

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 104

Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. “For some organizations and some leaders, the core tenants of ABM truly are a revolution.”

Account Based Marketing 99

Account Based Marketing ABM Webinar Metrics Effectiveness 99

6sense

NOVEMBER 22, 2021

Are you thinking about ditching your revenue team’s creaky, ineffective sales approach and embracing ABM … but aren’t sure of what you need to know? Today, we’re providing some mind-blowing highlights from a recent webinar hosted by Kerry Cunningham, our Senior Principal of Product Marketing. You’ve found the right blog post.

Account Based Marketing 62

Account Based Marketing Tips ABM Intent Signal 62

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

DealSignal

AUGUST 30, 2021

With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. This is crucial among account based marketing best practices but is often overlooked. Let’s get started. #1

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Strategic-IC

JANUARY 17, 2022

We're already into 2022 and what a year it is going to be for Account-based Marketing. It's been a whirlwind last few years with so many organizations adopting ABM and so many new technologies and innovations coming to market to support an Account-based strategy. Grab a coffee, sit back, and enjoy!

Account Based Marketing 62

Account Based Marketing ABM Contingency Planning Intent Signal 62

Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. Improved ROI: Targets the right accounts for higher conversion and revenue.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Only B2B

AUGUST 21, 2023

The Role of Intent Signals in Targeted Outreach Intent signals act as guideposts in the digital wilderness, directing sales and marketing teams toward prospects who are actively seeking solutions. Tracking Online Buyer Behavior and Signals The online world provides a wealth of data about buyer behavior.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

ABM in Action

JUNE 29, 2023

SalesboxAI is designed to generate first-party intent within its network of more than 600 product topics to activate and fully manage content syndication, ABM and demand generation programs that deliver highly qualified leads to accelerate pipeline.

Demand Generation 52

Demand Generation Account Based Marketing ABM Marketing Management 52

Engagio

APRIL 11, 2018

For years, targeting key accounts has been a cornerstone of effective B2B growth. Today, over 90% of B2B organizations believe Account Based Marketing is a “must-have” tactic, according to SiriusDecisions. One reason is the immense amount of data that is now available to us to make account-based strategies more efficient.

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

PureB2B

JUNE 16, 2022

Email marketing and account-based marketing (ABM) are a match made in heaven, enabling you to target your dream prospects with personalized communications straight to their inbox. Statistics show that email marketing boasts an ROI of? $42 email marketing?into Identify the Perfect Target Accounts.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity. The Rise of First-Party Data.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Engagio

DECEMBER 28, 2020

We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021? So, without further ado, here’s the best advice for your ABM in 2021 …. Maneeza Aminy.

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Account Based Marketing ABM Sales Management Enterprise Management 139

Content4Demand

AUGUST 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Elevating the Buying Experience. and is useful for general content strategy.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

SWZD

SEPTEMBER 17, 2019

Account Based Marketing is a very hot topic among B2B marketers nowadays, but are they really understanding how using this approach can help them reach their customers and be more efficient? Personalization, an omni-channel approach and the use of data each play a key role in a fruitful ABM approach.

Account Based Marketing 91

Account Based Marketing ABM Tactics Trends 91

Martech

DECEMBER 15, 2022

That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. Account (one-to-many). 3 levels of targeted engagement.

Top of Funnel 89

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 89

Only B2B

APRIL 30, 2024

Intent Signals: Identify and track the accounts that are researching your offerings or similar offerings that your competitors are offering. Keeping these attributes in mind, marketers and sales should team up to create a list of accounts to target and prioritize.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Martech

DECEMBER 19, 2022

Together, we can capture a snapshot of intent’s current state, understand the challenges and opportunities and preview what should be on the menu going forward. What is the number one value proposition of intent in today’s GTM efforts? Marketing is playing a larger, more proactive role in the buying-selling process.

Intent Data 113

Intent Data Intent Marketing Analytics Tools Intent Signal 113

ANNUITAS

MARCH 21, 2023

The hidden gem in the Dynamic Chat additions is the ability for Adobe Marketo Engage users to take advantage of generative AI to suggest content and responses once the chat is being handled by an internal human. Also, the company has improved the ability to segment and activate Account-based Marketing lists.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. That's what ABM helps you do.

Demand Generation 95

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 95

6sense

DECEMBER 17, 2021

, have perfectly mapped messaging & content to buying stages (hallelujah!), Most importantly, you’ve finally leveled-up your sales team so that your reps — with an almost balletic grace — always leverage content, outreach, and engagement in ways that expertly usher buyers through the sales cycle. ABM eliminates guesswork.

Account Based Marketing 62

Account Based Marketing Relevance ABM Conversion 62

6sense

NOVEMBER 19, 2021

of marketing … and it’s experienced some serious change throughout the centuries. But none are better than what’s unfolding in the world of Account-Based Marketing today. These solutions provide RevOps teams with practically limitless ways to categorize and market to buyers. This leans into ABM’s strengths.

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Ideal Customer Profiles Account Based Marketing Segmentation ABM 62

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

DemandBase

SEPTEMBER 13, 2018

I talked with marketing influencer and host, Drew Neisser, about the world of Account-Based Marketing (ABM) and why it’s no longer just optional for B2B marketers. In my role as CMO of Demandbase, I worked to help the company become the ABM category creator, with recent recognition as a leader by Forrester.

Account Based Marketing 80

Account Based Marketing ABM B2B Marketing DemandBase 80

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Only B2B

FEBRUARY 28, 2024

It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent. However, drawing the right signal amidst complex data patterns is challenging. Let’s simplify complex intent data patterns: Economic slowdown jitters? Wondering why people buy?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Only B2B

JUNE 30, 2023

In this comprehensive blog, we will explore the concept of B2B purchase intent, its significance in driving growth, and how businesses can harness intent data to improve their marketing and sales effectiveness. Understanding their online activities and intent can significantly impact the success of marketing and sales efforts.

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Purchase Intent Intent Data Intent Purchase 62

Aberdeen

JANUARY 24, 2019

And it’s working, even though predictive analytics aren’t a remedy to sub-optimal content marketing / sales performance. That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent. Aberdeen agrees.

Intent Signal 40

Intent Signal Buyer Intent Intent Purchase Intent 40

Inbox Insight

OCTOBER 27, 2023

This data provides deeper insights into the buyer’s journey, helping businesses to better tailor their marketing campaigns and strategies to their target audience. The strength of a buyer’s intent can be gauged through the types of content consumed.

Buyer Intent 106

Buyer Intent Intent Data Intent Demand Generation 106

Leadspace

MARCH 26, 2018

No one really needs to convince you that account-based marketing works. Today, ABM is part of the scenery for B2B Marketing and Sales. A big reason for this is that on the operations level, many ABM adopters just aren’t ready for it. Selecting The Right Named Accounts. Individual-Level Data.

Account Based Marketing 78

Account Based Marketing ABM Marketing AI Demand Generation 78

Content4Demand

JULY 13, 2021

According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here. Early use cases centered on alerting sales teams to “surging” buyers and helping prioritize accounts for ABM programs.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Zoominfo

JANUARY 26, 2021

Elevating Buying Journeys: Large companies are willing to pay the price for the high level of support they require, and they usually come to the table with clear and realistic expectations. The name of the game when it comes to developing an enterprise lead generation strategy is account based marketing (ABM).

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

DemandBase

AUGUST 14, 2019

As a B2B Marketer based in the UK and operating in the EMEA region, the changes in regulation and how I was going to reach my buyers was a pretty daunting prospect and something that required a shift in focus. That shift for me was an ABM approach. The first step is building your target account list, but wait!

Buying Cycle 58

Buying Cycle Ideal Customer Profiles Buy Account Based Marketing 58

Strategic-IC

JULY 1, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. ABM in the House: Redefining your Ideal Customer Profile (ICP). Where would you start?

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Profiling 118

The ABM Agency

APRIL 15, 2021

Intent data is an essential piece of the account-based marketing puzzle. It’s the type of data that can give B2B companies a competitive edge as they look to identify engaged, active prospects at prioritized accounts that show a clear pattern of interest in a product, service, or solution. Reading Time: 4 minutes.

Bombora 98

Bombora Intent Data Marketing Automation Services Intent 98

Only B2B

FEBRUARY 6, 2024

Put simply, B2B intent data reveals the buying intentions of potential customers. It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry. Low-Quality Leads Be Gone : Stop wasting time and resources nurturing unqualified leads.

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Intent Data Intent B2B Sales ROI 62