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You Can Now Take Moz Academy Courses for Free

Moz

While it can be really hard to focus on work and on what is happening in the SEO industry during this difficult time, we also know that your work can’t stop. Today through May 31, you’ll be able to access the courses in Moz Academy for free. The ongoing situation around the spread of COVID-19 is ever-changing.

Course 94
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Why You Need to Evolve Your SEO Strategy Beyond the Basics in 2020

Method and Metric

It is baffling to still see some SEOs obsessing over strategically placing keywords in their H tag hierarchy thinking it’s what’s going to make that page or content successful. Sure there have been plenty of components to SEO that have remained static for all this time. Outdated SEO habits will hold you back.

SEO 79
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How HubSpot's Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days

Hubspot

After we sent out the survey, we talked about what might differentiate this content from other reports we had released in the past. We’ve seen some exciting results from that play — generating over 15,000 backlinks in the first two months and taking the number three result for the search term “state of marketing”.

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How to Get Started Building Links for SEO

Moz

What does “building links” mean? You can read more about what Google thinks about links in their webmaster guidelines. This is often referred to as a competitor backlink analysis or a link gap analysis. My pal Miriam and I wrote a guide that explains how to use Link Explorer and what to do with the links you find.

SEO 53
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What is The Difference Between an SEO Manager and SEO Analyst? Experts Weigh in

KoMarketing Associates

We see job openings for SEO managers, analysts, writers, coordinators, and more and often wonder what the differences are between each role. We asked a panel of experts for their take on the differences between top SEO roles and what they look for when hiring SEO experts. What should your priorities be as an SEO analyst?

SEO 128
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3 Types of Blog Posts That Earn the Most Backlinks, According to HubSpot's Link-Building Expert

Hubspot

Through building non-organic traffic tactics for my team, I've learned that referral traffic -- which comes from other sites backlinking to our content -- can majorly benefit the overall blog site. But, additionally, backlinks can also increase your search engine authority. 3 Types of Blog Posts That Earn the Most Backlinks.

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Should You Reoptimize Your Blog Content? 55 Marketers Respond

Referral Rock

What approaches are they using? Comprehensiveness came in second at 65%, followed by backlinks (55%)—both mentioned by more than half of the marketers we surveyed. We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey. 55 marketers shared their insights!