SmartBug Media

JUNE 5, 2020

An account-based marketing (ABM) strategy helps B2B manufacturers with finite addressable markets take a personalized approach to targeting, engaging, acquiring, and keeping best-fit accounts. This blog post will show you why ABM is the perfect approach for addressing these challenges. Annual revenue.

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Account Based Marketing Ideal Customer Profiles Paid Search Agency Advertising Agencies 95

Adobe Experience Cloud Blog

MARCH 22, 2017

Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. But account-based marketing is not to be ignored and it’s not just another buzzword. Why Is Account-Based Marketing Gaining Traction?

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Strategic-IC

JULY 3, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. ABM in the House - Focusing in on your Strategy and Goals. Episode 4 - Transcript.

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Account Based Marketing ABM Ideal Customer Profiles Demand Generation 48

Lattice

DECEMBER 14, 2015

How do you know two B2B marketers are talking about account-based marketing? All jokes aside, get ready for account-based marketing to explode. More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing.

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SmartBug Media

MAY 10, 2022

Seventy-five percent of those polled also noted that account-based marketing (ABM) had improved upsell and cross-sell opportunities via account-specific insights. Growing upsell and cross-sell opportunities. Four Go-To ABM Plays for Customer Retention and Growth.

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LeanData

MARCH 17, 2021

Account-based marketing (ABM) is often referred to as a marketing strategy that is akin to fishing with spears rather than nets. The last half of that informal definition rings very true, as traditional demand generation marketing strategies tend to involve casting a relatively large net.

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Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 52

DealSignal

AUGUST 30, 2021

With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. But to truly rise to excellence, you’ll want to connect the dots across your organization — so, more than just sales and marketing.

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Strategic-IC

AUGUST 21, 2018

What top-level considerations do effective Account-Based Marketing strategies need? Tips For Creating Effective Account-Based Marketing Campaigns. Businesses abilities to leverage ABM have developed considerably over the last few years. 8 Tips For An Effective Account-Based Marketing Strategy.

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QuanticMind

JANUARY 21, 2020

The best way B2B businesses address this issue is with an account-based marketing (ABM) approach. What is Account-Based Marketing? Account-based marketing is a strategy that focuses on the success of the entire customer experience, both pre and post-sale. Performance data.

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DiscoverOrg

JUNE 29, 2017

Let’s take a look at exactly how you can produce better response rates in your marketing activities with account-based marketing (ABM) strategies by leveraging account-based content (ABC). A high performing account-based marketing strategy starts with accurate contact data.

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Terminus

FEBRUARY 13, 2020

How Hexagon Xalt Uses ABM to Drive Pipeline and Strengthen Their Brand. Hexagon Xalt , a division of Hexagon AB , is a Fortune Global 2000 company whose mission is to help manufacturing, construction, aggregate, and material handling businesses adapt to digital market environments and improve their operations by fully leveraging IoT data.

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Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business.

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Terminus

APRIL 30, 2019

Common Account-Based Marketing Terms. As account-based marketing grows in popularity, it seems the number of ABM-related terms grows along with it. If you’re relatively new to account-based marketing, you may find yourself overwhelmed by all the acronyms, terms, and phrases that are thrown around.

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Terminus

JULY 10, 2020

This high-volume, highly used channel presents a huge opportunity for your ABM strategy. With Terminus Email, ABM teams can assign specific email signature banners to their target audiences (think of these banners as targeted ads, but for email). Do any of your top target accounts fall into the same industry or vertical?

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Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. It would help if you also looked into persona-based segmentation. You can go even deeper and establish buyer personas.

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Ledger Bennett

FEBRUARY 24, 2020

Account Based Marketing (ABM). Sales and Marketing Alignment. Account Based Marketing (ABM). Account Based Marketing, or ABM is a strategic approach where sales and marketing align to focus their time and resources on an agreed upon set of target accounts”.

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Terminus

APRIL 27, 2017

Aditi Karandikar’s team at Panasas uses technology from the Terminus Cloud for ABM to do account-based marketing at scale. She is a marketing advisor to two startups, was a finalist for a #FlipMyFunnel ABMie award , and is a mom to two kids. Our CMO, Jim Donovan, took over management of both marketing and sales.

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Adobe Experience Cloud Blog

MARCH 23, 2018

Jumpstart Your ABM Strategy. AI platforms can leverage account-based marketing (ABM) which enables you to gather consensus from all buyer participants to close a deal. With ABM, you can get more, such as customer retention and cross-sell and upsell opportunities, generating higher value deals in the long run.

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Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! B2C means Business to Consumer, because surprise surprise, they sell directly to consumers.

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ClickZ

NOVEMBER 19, 2020

Looking at online conversations — who’s talking about what in real time, and where they’re located — can help you focus digital marketing efforts and engage with former, current, and prospective customers. In B2B sales, “Account-Based Marketing” is a buzz word, but any marketer can apply the main principles: ?.

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Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. It also opens the doors to cross-sell and upsell opportunities that can be used to deepen an account’s investment. Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider.

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TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s marketing automation software has received 1479 reviews and ratings on TrustRadius (overall score of 8.4), which gives us key insights on what users really think about the tool. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. SharpSpring.

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LeanData

NOVEMBER 15, 2022

Implementing and leveraging an account-based marketing (ABM) motion pays off with a larger, healthier sales pipeline, increased account engagement and bigger deals, closed more quickly. This post covers how to overcome four common challenges B2B revenue teams face when deploying an account-based strategy.

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SWZD

NOVEMBER 29, 2017

“Demand units – not accounts – are usually the true targets that Marketing (and Product and Sales) should have in mind when thinking about buyers”, noted SiriusDecisions in their May release announcement. Among other advantages, this better supports account-based marketing strategies, as buying teams are a core concept of ABM.

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Inbox Insight

APRIL 11, 2022

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. A competent and enthusiastic marketing professional with experience in digital marketing. Shivarchi Rawat, Digital Media Manager.

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Heinz Marketing

AUGUST 30, 2021

This week’s show is called “ The Evolution of Successful Social Selling ” and our guest is Jamie Shanks , CEO @ Sales for Life and Pipeline Signals. Sort of when lots of people say that they were the godfather of social selling, you were there at the start. I think ABM is now kind of in that same kind of weird place.

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Engagio

NOVEMBER 1, 2018

At Engagio, we offer ample advice for Marketers who want to work more closely with their Sales team, but a question that we’ve been getting more frequently comes from the other side of the table. The second conversation you have is, okay, cool, now we have them how are we going to segment them based on messaging themes.

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DealSignal

JANUARY 25, 2023

Are you ready to take your B2B marketing game to the next level? Look no further than account-based marketing (ABM) tactics. ABM tactics are a highly targeted approach that allows you to engage with key decision makers at your target accounts and drive revenue. So, let’s get started!

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Martech Advisor

JANUARY 8, 2020

But for a well functioning marketing team, events should be a lead generating machine, where the real work is in tracking goals, account-based marketing, sales management and communication. Number of sales opportunities and pipeline created for prospect events or upsell and cross sell opportunities for client events.

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Engagio

SEPTEMBER 23, 2019

And it doesn’t have to end at the Customer stage — as you’ll see in the examples below, there are many ways to define the Account Journey, including stages for post-customer marketing. And let’s also say that you’ve even configured your Account Journey and you’re ready to track your progress. Non-targets self-select.

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DealSignal

NOVEMBER 3, 2020

It provides a broader view of intent in the marketplace, but it’s important to know some providers only have access to a small slice of the information available on the market. Sites like TechTarget and Capterra can only provide information on visitors to their sites and only cover certain vertical markets.

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LeanData

MARCH 31, 2021

Implementing and leveraging an account-based marketing (ABM) motion can pay off with a larger, healthier pipeline, increased account engagement and bigger deals, closed more quickly. Align Sales & Marketing. Increase share in an established market. Target the right accounts.

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Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 59

ClearVoice

DECEMBER 18, 2023

Account-Based Marketing, or ABM, is a specialized strategy that targets high-value prospects. The aim is to focus your marketing and sales teams’ resources on closing your most profitable accounts, wielding hyper-personalized content and interactions to boost revenue. Target Accounts List (TAL).

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ClearVoice

DECEMBER 18, 2023

Account-Based Marketing, or ABM, is a specialized strategy that targets high-value prospects. The aim is to focus your marketing and sales teams’ resources on closing your most profitable accounts, wielding hyper-personalized content and interactions to boost revenue. Target Accounts List (TAL).

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Effectively, we listen to companies, companies that you want to sell to, or companies that maybe are already your customers. Second is Service Available Market.

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Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Effectively, we listen to companies, companies that you want to sell to, or companies that maybe are already your customers. Second is Service Available Market.

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Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Heinz Marketing

JUNE 7, 2021

We used a sales activity study to benchmark how and where sellers are spending their time, pinpointing places where we are maybe spending a little more time on non-direct selling activities than we would like. I mean, you think about the marketing qualified lead. It’s a common noun in B2B.

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