Marketing Insider Group

FEBRUARY 1, 2021

Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Quick Takeaways: Customer experience is a leading priority for modern businesses. What is B2B Buyer Intent Data?

Buyer Intent 360

Buyer Intent Intent Work Management Marketing Management 360

Webbiquity

JANUARY 18, 2022

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. That quote is taken from the State of Intent Data report, published by Demand Gen Report and sponsored by DemandScience and TechTarget. What’s in the Intent Data Report.

Intent Data 328

Intent Data Marketing AI Intent Lead Ranking 328

Zoominfo

JUNE 21, 2024

Real-Time Alerts on Intent Spikes Keep an eye on your target accounts and receive alerts when there is a noticeable rise in interest based on any intent signals. With intent signals, executive changes, and funding updates, sellers elevate their prospect engagement process and drive better results.

Zoominfo 130

Zoominfo Intent Signal Intent Sales Qualified Leads 130

Oktopost

JULY 2, 2024

In B2B marketing, investing in the ability to identify intent signals has become a popular strategy for capturing early interest from target accounts and steering prospects through the buying journey. Yet, I would like to debate the actual value of intent signals actual value and effectiveness. Forrester). Forrester).

Intent Signal 118

Intent Signal Trust Marketing Communities Intent 118

Zoominfo

DECEMBER 28, 2020

You’re about to get that hot lead on the phone. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. Let’s break that down.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

FEBRUARY 5, 2024

Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. But today’s outbound lead generation tactics are more than just dialing for dollars. Here’s how to effectively execute outbound lead generation, with examples and definitions to get you started on a new or refreshed strategy.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. Placing forms in front of all content, prioritizing lead gen over content consumption.

Lead Ranking 134

Lead Ranking Demand Marketing Qualified Leads Lead Gen 134

Only B2B

JULY 10, 2024

That’s why B2B intent data stats have become increasingly critical. Rather than relying solely on intuition, you must focus on intent data for actionable contact and prospect information, which is the missing piece of the success and failure puzzle. But first, let’s understand what intent data is.

Statistics 71

Statistics Top of Funnel Intent Data Intent Signal 71

Act-On

APRIL 29, 2024

Now that we’ve covered the basics of lead scoring , and how to build your model , let’s tackle the last topic in our 3-part lead scoring series: lead scoring tools. Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale.

Lead Ranking 175

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 175

Only B2B

JULY 10, 2024

That’s why B2B intent data stats have become increasingly critical. Rather than relying solely on intuition, you must focus on intent data for actionable contact and prospect information, which is the missing piece of the success and failure puzzle. But first, let’s understand what intent data is.

Intent Data 71

Intent Data Statistics Intent Top of Funnel 71

Only B2B

JUNE 19, 2024

This is where ABM intent data comes into play. Marketers can find this sweet spot with intent data. While Account-Based Marketing allows you to apply tailored marketing tactics to drive leads to conversion. Together, ABM and intent data form the perfect combination to drive tangible business results.

Sales Qualified Leads 62

Sales Qualified Leads Intent Data Demand Generation Account Based Marketing 62

Martech

JULY 1, 2024

Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. Different types of pages — landing pages, blog posts, product pages — serve different purposes and attract users with varying intents.

Ad Building 107

Ad Building Paid Search Agency Marketing Analytics Tools PPC 107

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Intent data is your key to simplified B2B marketing lead generation. Jump to Section: What is Intent Data?

Intent Data 123

Intent Data Lead Gen Intent Lead Scoring 123

Only B2B

JUNE 26, 2024

Imagine if your sales team could focus exclusively on accounts that are ready to buy– eliminating wasting time and effort on qualifying prospects and instead nurturing leads that are more likely to convert. This is the promise of Account-Based Marketing (ABM). Sounds promising, doesn’t it?

Account Based Marketing 71

Account Based Marketing Lead Ranking Ideal Customer Profiles Lead Generation 71

Inbox Insight

JUNE 28, 2024

B2B content syndication has emerged as a powerful strategy for businesses to amplify their reach, generate high-quality leads, and enhance brand awareness. The goal is to leverage the established audiences of publishers and influencers in your industry to drive more visibility, website traffic, and leads back to your business.

Ideal Customer Profiles 93

Ideal Customer Profiles Top of Funnel Lead Ranking Demand Generation 93

Only B2B

APRIL 3, 2024

You got it—Generating sales-qualified leads. According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. But how does it work?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Oktopost

MAY 28, 2024

Understanding social intent data has become crucial for B2B brands looking to leverage their online presence for tangible business outcomes. Your key is social intent data, and it’s easier to collect than you think. Jump ahead: What is social intent data?

Intent Data 74

Intent Data Intent Allocation Lead Scoring 74

Martech

JUNE 28, 2024

Over time, investment in brand also drives up the “base” or brand equity value in MMM results. By evaluating the lift in performance across these channels, marketers can more accurately attribute gains to upper-funnel activities, leading to a more integrated strategy. Testing also works well to prove the value of brand investments.

Marketing AI 123

Marketing AI Marketing Attribution Advertising Agencies Branding 123

Top Rank Marketing

MAY 28, 2024

Upper-funnel blog SEO best practices Target relatively broad, industry or product-based terms. Evaluate performance based on brand growth metrics. Mid-funnel blog SEO best practices Target high-intent keywords that relate directly to pain points or purchase triggers. Limit brand or product mentions.

Top of Funnel 105

Top of Funnel SEO Lead Scoring Lead Ranking 105

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. Must Read: What are the Benefits of B2B Intent Data? Wondering why people buy? Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Madison Logic

JULY 11, 2024

Based entirely on an evaluation of client reviews, the badges reflect the company’s continued leadership in helping B2B marketers generate the account engagement that drives revenue impact. .” ” – Courtney P., ” – Judit S., ” – Jakob J.,

Enterprise Management 52

Enterprise Management Work Management Peer-to-peer Account Based Marketing 52

Oktopost

APRIL 29, 2024

Doing this helps to drive your leads that you are in contact with further down the funnel. Paying attention to our audience engagement on social media and understanding it, is where social intent data comes in. It provides insights into customer behaviors, interests, and purchase intentions. What is social intent data?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior.

Intent Data 123

Intent Data Top of Funnel Intent Urgency Marketing 123

SalesIntel

JULY 4, 2024

Intent data stands as a powerful instrument for identifying ideal collaborators and empowering them to champion your offerings with greater effectiveness. We’ll dive into five strategic methods to leverage intent data for a thriving channel partnership sales strategy.

Intent Data 52

Intent Data Advertising Agencies Intent Advertising Channels 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Launch Marketing

JULY 26, 2023

The B2B lead generation landscape is constantly evolving, and 2023 is no exception. Applying the right lead generation tactics throughout the entire year can make all the difference in ensuring an organization meets its business goals. Looking to elevate your organization’s lead generation through content marketing?

Lead Generation 116

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 116

Martech

NOVEMBER 2, 2023

This amounts to a 36% reduction in online market share for top beauty brands, a 55% decrease for leading home insurance brands and a staggering 100% loss for pharma brands. This requires: Researching consumer behavior and intent. Making content that meets that intent to address consumer needs.

Branding 122

Branding Brand Identity Work Management Marketing Management 122

Albacross

NOVEMBER 13, 2023

Stockholm, Sweden – 13.11.2023 – Albacross , Europe’s leading provider of account-based marketing (ABM) and buying intent data solutions, is thrilled to announce a landmark partnership with Bombora, the globally recognized leader in offering intent data for B2B sales and marketing.

Bombora 105

Bombora Account Based Marketing Buyer Intent Intent Data 105

Martech

MAY 1, 2023

Very good intent (data). of those surveyed said Intent data leads are more effective than non-intent data leads. Eighty-six percent that intent data leads increase Marketing Qualified Lead (MQL) to Sales Accepted Lead (SAL) conversions. The report was based on a survey of 328 U.S.

ROI 115

ROI B2B Marketing Lead Ranking Marketing Qualified Leads 115

Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. What is Intent Data, anyway? What is Intent Data, anyway? Forget them!

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Martech

MAY 2, 2024

The point is that your marketing messages should vary based on each member’s particular interests. The tool then automatically recommends likely buying group members based on existing contacts from your CRM and net new contacts from Demandbase’s 150 million active contact profiles. Influencers Make my job easier. Remarkable.

Ideal Customer Profiles 117

Ideal Customer Profiles Buy Marketing Automation Services Work Management 117

Only B2B

FEBRUARY 1, 2024

That’s the power of intent data.” ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple.

Lead Ranking 123

Lead Ranking Lead Gen Ideal Customer Profiles Marketing Qualified Leads 123

Marketing Interactions

JULY 15, 2024

Or you trigger their lead scoring mechanism and get the dreaded, relentless follow-up from an SDR. It’s amazing that so many companies still treat a content download as a lead. How will you tell the problem-to-solution story incrementally to link ideas in a way that builds intent and momentum along with engagement?

B2B Marketing 81

B2B Marketing Personalization Work Management Marketing Management 81

NetLine

JUNE 18, 2024

Every business’s goal is attracting and converting leads into loyal customers. In recent years, account-based marketing (ABM) and inbound marketing have been the primary means of procurement. Enter intent data. In this post, we’re diving into everything you need to know about how intent data is collected.

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Intent Data Intent Top of Funnel Sales Management 52