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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

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Will the EU disrupt AI-powered customer support?

Martech

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.

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Why the time is right for augmented reality (AR) in marketing

ClickZ

But the technology that was once seen as a novelty is now rapidly entering the mainstream and is forecast to grow from over $13 billion this year to more than $67 billion by 2024. According to research , 5G will unlock AR applications that will create more than $140bn in cumulative revenues between 2021 and 2028.

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Why we care about loyalty marketing

Martech

The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. In 2022, U.S. consumers belonged to an average of more than 16 loyalty programs and regularly used about half of them, according to research firm Statista.

Loyalty 106
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What is In-Game Advertising, and Why Should Your Company Care?

Bluetext

According to a recent study conducted by Vantage Market Research, the global in-game advertising market size is forecasted to reach USD 12.35 Billion by the year 2028. Surprisingly, two-thirds of the gamers who visited Bing after seeing the ad were visiting for the first time.

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Global digital ad spend set to grow 8.4% this year

Martech

of total ad revenue by 2028,” the report says. “A billion in 2023 and is on track to surpass television revenue in 2028 when it will represent 15.4% Global traditional TV revenue is forecast to be $133.6 from 2023 to 2028 on a compound annual basis to $42.5 It is forecast to rise 26.1% to reach $125.7

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37 Groundbreaking Digital Marketing Statistics for 2024: CMS and AI Trends

RebelMouse

billion by 2028 , up from $27.4 billion by 2028 , with a CAGR of about 6.5% during the forecast period. These AI statistics for 2024 offer insights into the future, assisting businesses that continue to prepare for and adapt to the ongoing AI revolution. billion in 2023. Over 77 million websites in the world use a CMS platform.