IronSource launches new ad platform for app-focused mobile campaigns
Martech
APRIL 13, 2022
When marketers promote an app, Luna Search Ads improves discovery by helping determine the best keywords to use and how to manage them in Apple Search Ads. When there isn’t a clear leader in an app category, competition for the right keywords can fluctuate. When the goal of a campaign is post-install performance (ROAS, CPA, etc.)
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