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IronSource launches new ad platform for app-focused mobile campaigns

Martech

When marketers promote an app, Luna Search Ads improves discovery by helping determine the best keywords to use and how to manage them in Apple Search Ads. When there isn’t a clear leader in an app category, competition for the right keywords can fluctuate. When the goal of a campaign is post-install performance (ROAS, CPA, etc.)

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How the Evolution of Google Phrase Match Will Influence the PPC Trends in 2021

Valasys

Google, back in February 2021, announced the updated treatment of phrase match to include the broad match modifier traffic (BMM). It’s Not About Keywords Anymore But What They Mean. With the big shift in Google phrase match, it’s not about keywords anymore, but what they mean. However, additional text is allowed in the query.

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How to control Performance Max campaigns

Martech

It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups. Automation needs space to learn.

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Increase Holiday Sales With These Conversion Tips (2021 Shopify Edition)

Convert

As 2021 ends, holiday shopping is going to take eCommerce by storm. Holiday season ROAS is dismal because of brand competition — you’re not the only one thinking of ads for November/December sales. Use a variation of the keyword. Here are further steps to take: Optimize for the keyword of the product you want on the TPC.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

By understanding the ROI of each campaign, AI can reallocate your budget to maximize return on ad spend (ROAS) and achieve marking goals more efficiently. Marketers use AI tools for keyword discovery, finding SEO gaps, optimizing site navigation, learning about audience preferences, and generating content that meets the search intent.

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How To Optimize Your Landing Page For Better PPC

Unbounce

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. It can also appear on websites that have similar content and keywords to your business. Coupling keywords with your offer determines what your winning combination will be.

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5 AI writing assistants in action

Martech

Jasper Since its launch in February 2021, Jasper has become a vital tool for many writers and content creators. Tip 2: Assemble a blog post from intro to conclusion with advanced settings Once you have keywords and the blog post’s objective, you can turn it into an engaging B2B article with a title and an outline.