Walker Sands

JANUARY 12, 2023

All the while, demand generation has served as the backbone of our integrated offerings — a relatively small but mighty team almost always at the center of our best campaigns and biggest programs. Interested in learning more about our demand generation capabilities? Unlocking New Opportunities With Our Shared Vision.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

PureB2B

DECEMBER 29, 2021

It’s no mystery that 2021 was hard on digital marketers. The reality is Demand generation has never been an easy process to plan and execute for. Heading into 2022 and observing the current work environment of hybrid office spaces, a pivot in how demand generation is approached is probably worth exploring.

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Demand Generation Demand Top of Funnel Planning 62

SmartBug Media

FEBRUARY 5, 2021

As we move into 2021, we want to be mindful of the biggest shifts in marketing, to monitor how we’re adapting and maintaining relevancy as we fight to compete in our respective markets. One thing we do know is that, as marketers, generating that “buzz” starts with demand generation. What does demand gen mean for 2021?

Demand Generation Agencies 96

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 96

Square 2 Marketing

DECEMBER 7, 2021

One thing we learned in 2021 is that content remains critical to any demand generation or inbound marketing effort. The more you publish, the more leads you generate. The more leads you generate, the more sales opportunities, new customers and, of course, revenue.

Demand Generation 84

Demand Generation Demand Activities Generation 84

Excelsior Research

JUNE 1, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. 7 Killer Demand Generation Strategies. June 1, 2021. Demand Generation. DIGITAL MARKETING. CONTENT SYNDICATION. STAFFING AND RECRUITMENT. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. OUR CULTURE.

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Demand Generation Agencies Demand Generation Demand Generation 52

PureB2B

FEBRUARY 28, 2022

Thankfully, as businesses look to bridge the gap between both departments, the role of demand generation popped up, creating a stronger alignment between goals. This article will cover the “why”, the “how”, and “what next” behind demand generation and sales and marketing alignment. The Demand Generation Process.

Demand Generation 62

Demand Generation Demand Top of Funnel Generation 62

SWZD

DECEMBER 2, 2020

The buyer’s journey is always changing and will further evolve with added complexity and market shifts in 2021. While we don’t have a crystal ball that predicts the future, it’s.

Demand Generation 71

Demand Generation Demand Trends Generation 71

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4

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Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

PureB2B

APRIL 20, 2021

As the need for a more streamlined B2B buying process grows, so does the requirement of data granularity in demand generation. The standard software buyer in 2021 is being pulled in multiple directions, resulting in a decline in attention spans. Decisional Intelligence vs Big Data in Demand Generation?

Demand Generation 62

Demand Generation Demand Generation Lead Ranking 62

PureB2B

FEBRUARY 8, 2021

As the need for a more streamlined B2B buying process grows, so does the requirement of data granularity in demand generation. The standard software buyer in 2021 is being pulled in multiple directions, resulting in a decline in attention spans. Decisional Intelligence vs Big Data in Demand Generation?

Demand Generation 62

Demand Generation Demand Generation Work Management 62

PureB2B

MARCH 3, 2021

How would you feel if we told you that demand generation is essentially a marketing and sales version of chess? 2020 wasn’t kind to the demand generation marketer, and most felt their databases were left in ruin towards the end of the year. Marketing and sales are no different. Want to learn more?

Demand Generation 62

Demand Generation Demand Webinar Metrics Generation 62

Engagio

DECEMBER 28, 2020

In this read, we’re going to make it easy to not let opportunity slip through our fingers in 2021. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021?

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Account Based Marketing ABM Sales Management Enterprise Management 139

KoMarketing Associates

MARCH 15, 2022

DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads. This was specifically at the middle and late stages of the funnel.

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Webinar Metrics Allocation Top of Funnel Leads 249

KoMarketing Associates

NOVEMBER 3, 2022

As marketers look for new ways to improve their demand-generation strategies, new research indicates that they may begin shifting toward account-based marketing (ABM) in the future. This was followed by ABM (31%), paid search (28%), and email marketing (26%). B2B Marketers Continue to Face ABM Challenges.

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Account Based Marketing ABM Advertising Agencies Demand Generation 249

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. Account-based marketing. How to engage prospects.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

LeanData

FEBRUARY 10, 2022

And, of course, you’re likely repeating that entire marketing process across other similar accounts. As a result, any account-based motion is only going to be as good as the motion’s targeted account list. LeanData’s solutions empower the account-based strategies of its customers. Start at the beginning.

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Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Inbox Insight

JANUARY 14, 2022

Inbox Insight, a technology focused leader in B2B Content Amplification and Demand Generation announces a MBO supported by Mobeus Equity Partners. The MBO was completed on 29th December 2021. The recent transaction was funded by Mobeus alongside vendor and management, with no third party debt funding.

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Demand Generation Agencies Demand Generation Advertising Agencies Work Management 52

KoMarketing Associates

APRIL 20, 2022

The Center for Exhibition Industry Research (CEIR) recently published B2B event statistics gathered from the fourth quarter of 2021, and data indicated that the B2B exhibition cancellation rate fell to 12.5%. in the first quarter of 2021. This was compared to 20.6% in the previous quarter, and the rate of 91.3%

Marketing Report 261

Marketing Report B2B Marketing Personalization B2B 261

KoMarketing Associates

APRIL 6, 2022

McKinsey and Company recently published a report titled, “The New B2B Growth Equation,” and research indicated organizations that personalized marketing and sales initiatives more closely to the individual customer were likely to have gained market share in 2021. This was through tactics, such as direct one-on-one communication.

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Marketing Report Organization Personalization Demand Generation 255

Outgrow

MAY 28, 2021

8 Demand Generation Examples in Action and Why They Work. Generating demand is not an automatic process. While the demand generation process is different for everyone, the basis can be similar. So, we have come to you with 8 amazing demand generation examples to help you build up the right approach.

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Demand Generation Agencies Demand Generation Demand Examples 52

Vidyard

SEPTEMBER 27, 2018

Demand creation is about generating demand for a product or service when no demand exists. In an online world, creating demand, generating leads and nurturing them through the sales funnel is critical to business success. Definitely a good reason to consider adding video to your demand generation strategy.

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Demand Generation Agencies Demand Generation Stats Demand 84

Strategic-IC

DECEMBER 12, 2021

Without a shadow of a doubt, ABM came of age in 2021. Now I hear some of you saying that Account-based Marketing has been around now for some time - almost 20 years. But I think that ABM had a stellar year in 2021. What better way to end 2021 than to ask some of our ABM friends and colleagues for their ABM highlight of 2021.

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Account Based Marketing ABM Demand Generation Agencies Advertising Agencies 62

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. During the live event, we asked our 750+ attendees about their experiences and perspectives on 2021 along with their plans for 2022. Check out a recording of the webinar.

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Webinar Metrics SEO SERP Tagging 135

Metadata

JUNE 10, 2021

San Francisco – June 10, 2021 – Metadata.io, the first demand generation platform for B2B Marketers, today announced that LinkedIn Conversation Ads is an available ad format in their platform. Metadata is the first demand generation platform that launches paid campaign experiments and self-optimizes to revenue.

Demand Generation 52

Demand Generation Marketing Automation Services Linkedin Demand 52

Marketing Insider Group

NOVEMBER 18, 2020

In their ABM approach, the average deal size of accounts targeted via ABM methods was 35% larger than that of accounts not targeted via ABM methods. Account-based marketers don’t concern themselves with lead quantity. Rather, they pursue quality. Align and Build Ongoing Partnerships with Sales. What does this mean?

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

KoMarketing Associates

NOVEMBER 17, 2022

About 34% are being held challenged by trying to achieve personalization at scale toward target accounts. At the moment, most marketers (84%) claimed that they are primarily utilizing email to engage with their ABM list. The Continuing Investment in Account-Based Marketing.

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Account Based Marketing ABM Advertising Agencies Advertising Benchmark 227

KoMarketing Associates

NOVEMBER 17, 2021

Although sales representatives and marketers are seeing similar success via account-based marketing (ABM), new research indicates that there are still several challenges in this area. Approximately 87% of respondents said they believe in ABM’s ability to convert more pipeline, and 86% believe in its ability to help close deals.

Account Based Marketing 214

Account Based Marketing ABM Marketing Report Intent Data 214

PureB2B

APRIL 16, 2021

As the need for a more streamlined B2B buying process grows, so does the requirement of data granularity in demand generation. The standard software buyer in 2021 is being pulled in multiple directions, resulting in a decline in attention spans. Take a look! If you’d like to learn more, take a look at our solutions page here !

Planning 62

Planning Marketing Plans B2B Thought Leadership Thought Leadership 62

KoMarketing Associates

SEPTEMBER 9, 2021

Shaped By recently published its “Perspective 2021” report, and statistics showed that over the last 12 months, enterprise marketers have had the most demand generation success with social media (46%) above all other channels. This surpassed SEO (41%), as well as account-based marketing (37%). In the U.S.,

Social Media 207

Social Media Demand Social Marketing Media 207

Vidyard

APRIL 5, 2021

Lucky for you, we’ve done the heavy lifting and put it all in the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts. Download the 2021 Video Marketing Benchmarks Infographic. Not ready to dive into the full report? Get the Report.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Metadata

FEBRUARY 4, 2021

Highest Satisfaction Scores against Competitors San Francisco, CA, Feb 4, 2021 — Metadata.io , the autonomous demand generation platform, today announced it was named in the top leadership position in the G2 Winter 2021 Momentum Grid® Report for Account-Based Advertising Software.

Marketing Analytics Tools 64

Marketing Analytics Tools Lead Scoring Lead Ranking Advertisements 64

KoMarketing Associates

APRIL 6, 2021

As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic. In addition, 49% are now more focused on accelerating business through existing accounts.

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Account Based Marketing Marketing Report B2B Marketing B2B 243

KoMarketing Associates

DECEMBER 8, 2021

As more B2B marketers reap the benefits of account-based marketing, previous research suggests that it may be the result of making it a top priority. Additional areas of focus have been content marketing (60%), sales enablement (48%) and personalization/customization (43%).

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

Metadata

JULY 12, 2021

Metadata Achieves Highest Overall Satisfaction Rating among all products in Account-Based Advertising. SAN FRANCISCO, July 12, 2021- Metadata.io, the first demand generation platform for B2B marketers, today announced its leadership position in the most recent G2 Summer 2021 Account Based Advertising Grid Report.

Lead Scoring 52

Lead Scoring Lead Ranking Advertisements Advertising 52

ANNUITAS

MAY 13, 2021

Why take this strategic Demand Process approach to go-to-market in an enterprise environment? Go-to-market falls apart at execution: Don’t get me wrong, many companies have a very clear view of their target customer. Making the Critical Shift from Tactical Demand Generation to Strategic Demand Marketing.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

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Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130