Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Find More Selling Opportunities with Buyer Intent Data. Our post, “What is Buyer Intent Data? Read more: What is Buyer Intent Data?

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Work Management Marketing Management Cold Calling Tips 237

Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Businesses with advanced data-driven strategies are 3 times more likely to achieve double-digit growth than organizations that are not.

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Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

KoMarketing Associates

JANUARY 19, 2022

MarTech Tools That Drive Intent Data. Buyer intent data tools help B2B cybersecurity marketers gain insight into how and when prospects are interacting with a brand, what assets are performing best, which messaging resonates with the target audience, and more. Intent data.

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Zoominfo

SEPTEMBER 7, 2021

The Evolution to Small Data When tracing the progress of information since big data arrived, sales teams will immediately recognize certain milestones. For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects.

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NetLine

APRIL 11, 2024

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. In 2021, the wise Andy Crestodina tweeted, “Don’t hate the gate.” Be vigilant in listening to your intent data and be ready to act when your prospects are in position to move ahead.

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Top of Funnel Marketing Report Intent B2B Marketing 52

SalesIntel

NOVEMBER 18, 2021

If you’ve been grappling with email marketing, you need to start improving on two things when you reach 2021 – Automation and Deliverability Rate. Check out the top email marketing tools for 2021 that will help you save time and improve productivity. Get Free Data. Convertkit. Conclusion: That’s it!

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Martech

OCTOBER 29, 2021

Understanding buyer intent . Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Read more here. Read more here. Quote of the day. “By

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Top of Funnel Buyer Intent Intent Signal Funnel Advertising 111

Metadata

FEBRUARY 24, 2021

firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4 This year also brought the integration with G2 Buyer Intent data , available to mutual customers through G2’s integration hub. billion business prospects. With this integration, G2 and Metadata.io

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

NetLine

AUGUST 20, 2021

Said another way, they were attempting to identify their potential buyer’s intent. Buyer intent data has long been relegated to company-level observations associated with IP address mapping and tracking users across web pages without their consent. The Challenge.

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Madison Logic

MARCH 23, 2023

Check Point Research reports a 38% increase in global cybersecurity attacks from 2021 to 2022. billion in 2021. ML Insights data reveals a 158% increase in vendors targeting Medium-Small companies (50-199 employees) from Q4 2021 to Q4 2022. Malware and ransomware threats – Remember the Colonial Pipeline ransomware attack?

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Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

PureB2B

JUNE 9, 2022

You should be able to have faith that the leads you’re receiving have the most up-to-date information and have been enriched with intent data to ensure each one is actually “purchase-ready.” This data should also be regularly QA’d through AI or even manual efforts.

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Vendors Lead Ranking Lead Scoring Top of Funnel 62

Madison Logic

AUGUST 26, 2020

As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. To make account-based programs even more successful, marketers should include the following three tools in their 2021 plans. Tool 2: Intent Data for Account Prioritization and Insights.

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Budget Programs Paid Search Agency Tools Top of Funnel 52

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. Crystal is a Chrome extension that analyzes millions of online data points and assessment tools to show you a prospect or client’s DISC personality on their LinkedIn profile so you can communicate more effectively with them.

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PureB2B

MAY 10, 2022

The most important feature any content syndication vendor should offer is data accuracy and quality checks. You should have faith the leads you’re receiving have the most up-to-date information and have been enriched with intent data to ensure each one is actually “buyer ready.”.

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Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62

PathFactory

DECEMBER 14, 2022

In McKinsey’s Future of B2B Sales: The Big Reframe data shows that in August 2020, 22% of buyers preferred digital self-service options when identifying and researching new suppliers, compared to 34% in December 2021. This use of data and real-time insights to unlock sales opportunities is called deep sales.

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NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Identifying which formats hold a stronger, more immediate signal is key to better understanding the behaviors and intentions of your audience. eBooks represented 33.6% of total registrations and were 3.5x Total Demand Has Risen 54.8%

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Demand B2B Webinar Metrics Intent 52

6sense

DECEMBER 9, 2021

77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. As 2021 began, Ali and her team wanted to help overhaul sales processes and base them on authoritative 6sense data.

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NetLine

JULY 17, 2023

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? Source: NetLine’s How Buyer-Level Intent Data Reveals “Who” is Ready to Buy?

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SalesIntel

OCTOBER 13, 2021

Buyer Intent data assists you in avoiding this blind spot by showing whether a lead is ready to buy or needs more nurturing based on their engagement with different topics across the web. Here’s a detailed article that explains how intent data shows you a clear path to qualify your leads. .

Lead Ranking 52

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Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. Try it Now What is Intent Data? When buyers face a problem, they do online research to find a solution.

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Madison Logic

JANUARY 12, 2023

When you conduct ABM strategies, you’re putting your desired customer first, and thinking through what they need to move through their buyer’s journey. Data helps you understand a few key points about your target accounts, including: . What they’re looking for. What they’re engaging with. Ready to change your game? .

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Account Based Marketing ABM Work Management Ideal Customer Profiles 52

Hubspot

AUGUST 30, 2023

billion in 2021 and is projected to reach USD 11.53 And Lavender, a sales writing assistant, generates personalized emails for any occasion based on buyer intent data. Here are the top 11 AI predictions in sales that you should keep your eyes on. billion by 2030 , growing at a CAGR of 12.62% from 2022 to 2030.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

TrustRadius Marketing

OCTOBER 3, 2022

Consumer behavior continues to evolve, and most buyers now make decisions without talking to a salesperson. To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers.

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Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Oktopost

JULY 12, 2021

8 B2B Lead Generation Ideas for 2021. These are our top eight lead generation strategies for you to implement in 2021 and beyond. Make Your Outreach Personal with Data. Therefore, it is necessary to take your outreach strategy and make it personal with the user data you collect. . Source: Gartner. Start a Podcast.

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Lead Generation Marketing Qualified Leads Top of Funnel Lead Ranking 87

6sense

DECEMBER 10, 2021

Thanks in great part to the role 6sense plays in FireEye’s revenue efforts, the company achieved several milestones this year, including: ITSMA ABM Gold Award for Optimizing ABM 2021. It offers category profile pages, customer review automation, lead generation, buyer intent, custom content, and reports. And why G2?

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Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Inbox Insight

NOVEMBER 30, 2021

As we say farewell to 2021, we take a deep dive into the areas captivating B2B Tech Buyer’s attention as marketers seek to perfect the all-important B2B marketing plan. L&D also sees a 38% month on month increase in intent tag, confirming what our first party B2B research is telling us. Learn more: InboxINTELLIGENCE.

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NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. 5 Steps B2B Marketers Should Take to Sync Up with the Buying Cycle In this post, we’ll look at the steps B2B marketers should take to align their sales content and assets with buyer activities and where they are in the buying cycle. Preferences change over time.

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Full Circle Insights

FEBRUARY 28, 2023

. “Together we are creating more streamlined and effective workflows so customers on both sides can follow a comprehensive ABM funnel that includes our robust intent data.” ” This new integration leverages 6sense intent data to identify accounts that revenue teams should target as well as buying stage predictions.

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