ClickZ
MARCH 2, 2020
The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. In 2020, entering the video marketing space can be as simple as creating short, informal videos to showcase your brand’s products. 3) The rise of multi-touch attribution.
Zoominfo
APRIL 20, 2022
Data from Forrester Research shows how rapidly marketing metrics are changing. In 2020, that figure was down to 47%. “It assumes a first-touch or last-touch attribution model and doesn’t take into account the multiple buyers and touchpoints involved.” Tweaking semantics can also help.
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B2B Marketing Directions
DECEMBER 20, 2020
Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. These research findings show that marketing performance measurement is still very much a work in process. MTA solutions focus primarily on the financial impact of digital marketing programs.
B2B Marketing Analytics
AUGUST 2, 2020
Latest (July 2020) DemandGen benchmark research around marketing measurement has once again highlighted that marketing analytics continues to be the top priority for B2B marketing organizations. According to this research, 82% of respondents believe enhancing the marketing analytics capabilities is a growing priority.
Zoominfo
MARCH 27, 2018
56% of consumers have used their mobile device to research products at home with 38% having used their mobile device to check inventory availability while on their way to a store and 34% who have used their mobile device to research products while in a store ( source ). 75% of online customers expect help within 5 minutes ( source ).
Zoominfo
JUNE 27, 2022
In 2020, the UK saw 40% more new business applications compared to pre-pandemic years, but also a steep increase in business closures across the same time frame. Some vendors choose to cover a narrow range of data sets or attributes, capturing certain kinds of specialty or niche data. But these can be opposing forces.
Martech
OCTOBER 19, 2022
In 2023, programmatic video advertising spend will be more than double what it was in 2020 (InsiderIntelligence). Juniper Research) $100 million: Amount per day U.S. This means you have to do a lot of deep research into your target audience before doing any planning for your campaign. 4: Making it multi-channel.
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