Martech Advisor

OCTOBER 23, 2019

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool?

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). 30-31, 2019. 19-22, 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Martech Advisor

DECEMBER 23, 2019

With 2019 coming to a close and a new year rapidly approaching, it’s time to start planning your B2B content marketing strategy for 2020, writes, Courtney Beasley, VP of Marketing, Walker Sands. Step 1: Define and Align Marketing Objectives, Strategies, and Tactics. It’s that time of year again.

ROI 72

ROI Top of Funnel Lead Ranking Generation 72

Heinz Marketing

OCTOBER 5, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This and a lot more!

Top of Funnel 130

Top of Funnel CMO Multi-Channel Work Management 130

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?!

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Vidyard

OCTOBER 27, 2019

From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Benefits of Video Marketing 2.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

DemandBase

AUGUST 10, 2020

Like most digital marketing teams, our team faced the challenge of solving for the wrecking ball-sized hole that COVID-19 created in our pipeline plan. You know the story: budgets and in-person marketing channels—vanished, just like that. B2B firms see a 40 percent year-over-year increase in ABM budgets from 2019 to 2020.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Martech

NOVEMBER 5, 2021

With only 18% of B2B marketers reporting adoption of AI driven personalization according to “The State of Artificial Intelligence in B2B Marketing” (Demand Metric, 2019), Marketo’s initiative is welcomed. . Sales Insight. Sales Insight is receiving some love with enhancements to Best Bets and reporting dashboards.

Marketo 103

Marketo Marketing AI Marketing Automation Services Privacy 103

Inbox Insight

AUGUST 30, 2020

If you want to reach the right people , generate leads and convert these leads into sales , it’s crucial to know how your audience think. Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. How do they plan their budget?

Work Management 98

Work Management Marketing Management Research Allocation 98

SendX

JUNE 10, 2020

But did you know that both March and April witnessed an increase in open rates with nearly four-point increases for both months from 2019 to 2020—an increase of more than 20% (Campaign Monitor, 2020). Of course, email marketing is working at a top-notch rate. You are into multi-channel marketing.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

B2B Marketing Analytics

OCTOBER 20, 2019

Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy and budget for 2020. The topic of data quality is very broad in marketing analytics but for this discussion around marketing planning, we would like to. It’s about time for 2020 planing.

Planning 40

Planning Marketing Budget Creation Marketing Plans Analytics 40

6sense

MAY 6, 2020

As part of a company-wide effort to optimize its sales and marketing processes, PTC sought to implement a comprehensive account-centric marketing and sales strategy grounded in end-to-end visibility of the digital journey, which is essential to provide value with every interaction. About 6sense. About People.ai .

Enterprise Management 62

Enterprise Management Marketing Automation Services Marketing Management ROI 62

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Have a Formal Marketing Plan.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Martech Advisor

DECEMBER 3, 2019

The importance of email marketing is an established fact among marketers and business leaders. Automated emails are a cost-effective channel to connect with new prospects, engaging your existing customers / audience, lead nurturing and management , relationship building through drip campaigns and more.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Pam Didner

JANUARY 1, 2021

Registrants found juggling WFM, families and multi-day online events exhausting even though they badly wanted to unite with friends and colleagues from previous years’ events. TOPO Virtual Summit is a three day virtual conference for sales, sales development, and marketing practitioners. The Sales 3.0 The Sales 3.0

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Valasys

SEPTEMBER 10, 2019

Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation. Having a strong brand resonance sets the pace up for improved sales revenue. Ways Businesses can effectively strategize & execute Word of Mouth Marketing (WOMM).

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Martech Advisor

MARCH 5, 2020

“Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions.” What Is Marketing Automation? Let’s dive in!

Marketing Automation Services 123

Marketing Automation Services Enterprise Management Marketing Automation Work Management 123

Single Grain

NOVEMBER 29, 2019

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. The marketing automation software market is set to grow from $3.3 billion in 2019 to $6.4 billion in 2019 to $6.4

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

Engagio

JUNE 2, 2020

How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy. A company that was in the marketing for your solution only a few months ago could now be struggling to merely survive. Everyone is hypersensitive to overt sales messages, so every single interaction matters. Then, on top of that, adjust the supporting tactics?

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Engagio

OCTOBER 1, 2019

As I like to say, Marketing evolved from being the department that throws parties and prints color brochures to becoming a real driver of pipeline and revenue. Marketing was the “owner” of email, controlling the keys to customer communication. This was exciting, and really helped Marketing build credibility and respect.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Engagio

OCTOBER 13, 2020

As I like to say, Marketing evolved from being the department that throws parties and prints color brochures to becoming a real driver of pipeline and revenue. Marketing was the “owner” of email, controlling the keys to customer communication. This was exciting, and really helped Marketing build credibility and respect.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

TrustRadius Marketing

DECEMBER 4, 2019

As your social media, SMS messages, and chat boxes become more prominent in your marketing strategy, you need the right tools to handle all the available communication channels. . That’s why we have seen the lines between email marketing and marketing automation software solutions begin to blur.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

DemandBase

JULY 21, 2020

Advanced Tactics To Find and Engage Prospects That Want to Buy Now. A company that was in the market for your solution only a few months ago could now be struggling to merely survive. Everyone is hypersensitive to overt sales messages, so every single interaction matters. Then, on top of that, adjust the supporting tactics?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Vidyard

FEBRUARY 18, 2021

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. This will be the most important theme for 2021, and video will emerge as one of the most critical elements of these new go-to-market and employee engagement strategies. Contents 1. Embrace Analytics 6.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

ATAK Interactive

FEBRUARY 7, 2019

Customer relationship management (CRM) applications manage sales teams. Companies may have other unique tools for reporting, warehouse management, procurement, and e-commerce. Here are just three ways NetSuite accomplishes this: NetSuite ERP supports administrative processes. Read on to learn why.

Enterprise Management 79

Enterprise Management Marketing Automation Services Work Management Marketing Management 79

SendX

SEPTEMBER 8, 2020

Cyber Monday 2019 is upon us! He had been noticing a recurring spike in online sales on the Monday following Thanksgiving. He had been noticing a recurring spike in online sales on the Monday following Thanksgiving. Fast forward to 2019, Cyber Monday is expected to generate $7.8 Cyber Monday 2019 SaaS Deals?

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Paid Search Agency 195

Engagio

FEBRUARY 12, 2020

Balancing Automation and Personalization. The previous generation of marketing technology was driven by automation. Marketing owned the top of the funnel, using marketing automation tools to send more emails, capture more MQLs, and convert more to SQLs. How Today’s Modern Marketers Become Successful.

B2B Sales 79

B2B Sales Account Based Marketing Ideal Customer Profiles B2B Marketing 79

Full Circle Insights

FEBRUARY 28, 2021

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. Velocity & Shortening Your Sales Cycle. Get Everyone on the Same Page.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

ATAK Interactive

FEBRUARY 7, 2019

Customer relationship management (CRM) applications manage sales teams. Companies may have other unique tools for reporting, warehouse management, procurement, and e-commerce. Here are just three ways NetSuite accomplishes this: NetSuite ERP supports administrative processes. Read on to learn why.

Enterprise Management 60

Enterprise Management Marketing Automation Services Work Management Marketing Management 60

ATAK Interactive

FEBRUARY 7, 2019

Customer relationship management (CRM) applications manage sales teams. Companies may have other unique tools for reporting, warehouse management, procurement, and e-commerce. Here are just three ways NetSuite accomplishes this: NetSuite ERP supports administrative processes. Read on to learn why.

Enterprise Management 60

Enterprise Management Marketing Automation Services Work Management Marketing Management 60

Hubspot

DECEMBER 18, 2019

Sales efficiency: the sales metric that pits your team’s gross revenue against its cost of operation. It’s a gold standard for measuring how well a sales team, department, or process is performing. For a sales team, they can provide a central location for storing prospect and customer contact information.

Enterprise Management 72

Enterprise Management Work Management Marketing Management CRM 72

Martech

SEPTEMBER 8, 2021

Marketing Automation and Email. Marketing Automation (24%) and Email Distribution (23%) heads the list. The solutions listed in the 2019 survey were slightly different (the space, of course, changes fast), but marketing automation has topped the list two years running. Virtual and remote.

Marketing Automation Services 127

Marketing Automation Services Digital Asset Management Enterprise Management Work Management 127

Vidyard

FEBRUARY 18, 2021

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. This will be the most important theme for 2021, and video will emerge as one of the most critical elements of these new go-to-market and employee engagement strategies. Contents 1. Embrace Analytics 6.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” What makes Percolate unique and what is next for the company?

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Webbiquity

JANUARY 12, 2021

Year after year, marketing professionals are asked to do more with less. Generate more leads (or sales) and increase brand awareness, without spending more (or at best, not much more) money. And by extension, which marketing channels make that happen and which don’t. The Market. Where’s your sweet spot?

Allocation 231

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 231

Heinz Marketing

OCTOBER 15, 2018

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a weekly radio program called Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 63

Top of Funnel Enterprise Management Budget Programs CMO 63