Aberdeen

JANUARY 23, 2019

Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity. Global ABM Players. B2B Marketing Trend Watch.

Buyer Intent 40

Buyer Intent Intent Data Intent Account Based Marketing 40

Aberdeen

JANUARY 28, 2019

But according to a blog post by Nida Chughtai, 2019 is the year AI for B2B marketing and sales will explode. And timely, data-driven decisions about which accounts or prospects to target — and when, with which message, and with which kind of message! — Personalization is a topic that should be on every B2B marketer’s radar in 2019.

Intent Signal 40

Intent Signal Buyer Intent Ideal Customer Profiles Marketing AI 40

DemandBase

MARCH 23, 2020

Prioritize your team’s actions based on intent signals. But how do you know which accounts are in-market and showing strong buying signals? Real-time intent signals around keywords and browsing behavior tell you which accounts are researching topics relevant to your solution.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. This Marketing Daily column explores B2B marketing spend projections for 2019. B2B Marketing Budget Boost.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Directive Agency

APRIL 25, 2025

Gartner, The New B2B Buying Journey and Its Implication for Sales (2019). Stage 1: Awareness: Target High-Fit Buyers, Not Volume What it is: The first interaction a potential customer has with your brand through paid media, organic search, content, events, or referrals. FocusVision, B2B Buyers Survey 2020 , via MarTech.org.

Lead Ranking 59

Lead Ranking Tactics Ideal Customer Profiles Optimization 59

Content4Demand

MAY 21, 2020

Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing. Intent signals — such as keywords — can be used to identify where the buyer is in their journey and understand their pain points. Specificity is important.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Aberdeen

JULY 12, 2019

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. One of the biggest advantages of using intent data to improve win-rate percentage is that you get visibility into individual buyer journeys.

Intent Data 40

Intent Data Top of Funnel Intent Intent Signal 40

Aberdeen

FEBRUARY 15, 2019

This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. Exploring Search Intent. Sales Intelligence Software Market 2019.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

Inbox Insight

MAY 7, 2019

Recommended read: For key insight into the factors driving many priorities, check out our IFP survey report findings: State of Marketing Report 2019. State of HR Report 2019. State of IT Report 2019. Action Point: Intent Signals (Searching/Browsing/Action/Firmographic/Predictive…etc.). Action Point: Info Needs.

Buyer Personas 90

Buyer Personas Lead Ranking Demand Generation Marketing Qualified Leads 90

6sense

AUGUST 28, 2021

But relying on MQLs simply doesn’t work: Despite over half of account-driven organizations focusing their strategies on metrics like MQLs, 80% of companies failed to exceed revenue goals in 2019 – and 38% of companies didn’t even get 90% to goal. Harness the Power of Intent Data. Did those results hit close to home?

Intent Data 48

Intent Data Marketing Qualified Leads Lead Ranking Intent 48

SWZD

MAY 14, 2019

By defining these elements, you can begin to narrow and capture the right mix of content, channels and intent signals. The post 3 Key takeaways from SiriusDecisions 2019 appeared first on Ziff Davis LLC. So, it has become necessary to break down the buyer’s journey into components – personas, content and behavior.

Top of Funnel 48

Top of Funnel Account Based Marketing B2B Thought Leadership ABM 48

NetLine

OCTOBER 30, 2023

That’s where intent data comes into play—more specifically, buyer-level intent data. Strong intent signals that identify quality targets and generative AI that personalizes outreach will change the way you reach and convert customers.” in 2022 and 55% since 2019. In fact, they’re insatiable.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Valasys

JULY 23, 2019

On 22 nd of July, 2019, Informa Engage, the global leader in marketing services announced that their self-reported & highly engaged, first-party online & offline business data can be availed through 180byTwo, the leader in the realm of B2B data solutions.

Intent Data 8

Intent Data Intent Enterprise Management Marketing AI 8

NetLine

FEBRUARY 22, 2019

This subject is particularly top of mind with the recent roll-out of the latest additions to our Advanced Solutions lineup , all of which are premised on leveraging first-party intent signals. This content is garnering the attention of my ideal lead who is in-market and sharing intent signals. Then, rinse and repeat).

Sales Management 45

Sales Management Intent Signal Top of Funnel Lead Gen 45

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. B2B2MX: Invest in Intent Data.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Aberdeen

AUGUST 26, 2019

Here are a few Salesforce mistakes that could cause you to lose opportunities (and how to fix them with intent data ). This means taking advantage of web-based intent signals that automatically generate qualification scores. In early 2019, we released Aberdeen Intent for Salesforce.

Intent Signal 40

Intent Signal Account Based Marketing Lead Scoring Lead Ranking 40

NetLine

APRIL 11, 2024

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. Since 2019, demand has risen by 77% , a figure that stands in direct defiance of what many marketers believe: That users don’t consume gated content. An impressive 35.2%

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Terminus

JULY 17, 2019

The answer is buyer intent data. This guide will give you a complete breakdown of what buyer intent data is and how you can operationalize it to get ahead of your competition and drive more sales. What Is Buyer Intent Data? Why do you need buyer intent data? Internal Buyer Intent Data.

Buyer Intent 24

Buyer Intent Intent Data Top of Funnel Intent 24

Aberdeen

MAY 30, 2019

Aberdeen captured 36 million buyer intent signals in its sub-sample of manufacturing categories over the past year. Figure 1: Supply Chain Management Buyer Intent in Manufacturing. However, this data also provides a more granular, company-level view, down to the device ID.

Marketing Management 40

Marketing Management Intent Signal Buyer Intent Intent 40

NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Since 2019 Yes, that’s right. Since 2019, total request volume is just shy of 55%. Did we mention that Webinar registrations are a high-intent signal? eBooks represented 33.6% of total registrations and were 3.5x

Demand 52

Demand B2B Webinar Metrics Paper 52

Terminus

APRIL 3, 2019

Intent data is all the rage – that’s because it’s the closest thing we B2B marketers have to getting inside the minds of our current and future customers. Since 2017, Terminus has partnered with Bombora to bring B2B demand marketers what we believe to be the best-in-breed intent data. I’m glad you asked.

Bombora 30

Bombora Intent Signal Ideal Customer Profiles Work Management 30

Valasys

JUNE 24, 2019

According to a Global Digital Report published in 2019 by Hootsuite.com, the total number of social media users worldwide is 3.484 billion, with an annual upsurge of 9% over the year. Thus, marketers are able to generate meaningful & relevant content for prospects to optimize sales conversions. Social Marketing: .

Mobile Marketing 65

Mobile Marketing Social Marketing B2B Marketing Marketing & Strategy 65

6sense

DECEMBER 9, 2021

By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. At its simplest, Slintel collects and analyzes very early-stage buyer intent data, empowering revenue teams to learn more about accounts, faster. Integrated G2 and TrustRadius intent.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

6sense

DECEMBER 10, 2021

Content Development : Rather than trying to ascertain and interpret what your prospects and personas care about, use keyword intent data to really know. Also Read: Prediction Series 2019: Interview with Latane Conant, CMO, 6sense. This, in addition to a persona map, can help shape much more effective content. About Latane.

CMO 62

CMO Account Based Marketing Top of Funnel ABM 62

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Sales Management Marketing Attribution 52

Engagio

JUNE 2, 2020

Here are three advanced ABM tactics to help you hit your numbers today: Leveraging 3rd-Party Intent Data with 1st-Party Engagement Data to Read the Minds of Your Customers Achieving Personalization at Scale by Balancing Automation and Human Interaction Delivering Your Message Using the Right Channels in a Changing Landscape.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. When people work from home, how does this change intent data?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Terminus

OCTOBER 29, 2021

5 Intent data. You can leverage intent data sources to identify in-the market accounts, and identify triggers for your outreach. #6 It is therefore critical to define engagement scores and distinguish between engagement and buying intent signals, and determine when exactly the prospects would be handed over to sales.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. Several machine learning algorithms are being developed for tracking the implicit intent-signaling.

Paid Content 40

Paid Content Marketing Budget Top of Funnel Lead Ranking 40

Aberdeen

MARCH 8, 2019

The Numbers: Manufacturer Buyer Intent in Machine Learning and PLM. Aberdeen tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible purchase intent signals. Figure 2: Machine Learning and PLM Buyer Intent in Manufacturing. Source: Aberdeen, March 2019.

Intent Signal 56

Intent Signal Buyer Intent Intent Data Purchase Intent 56

Zoominfo

JUNE 11, 2021

alone, there were 24% more new business applications for tax IDs filed in 2020 than in 2019, according to the U.S. By comparison, from 2018 to 2019, there was a 0.3% Figure 1 : There were 24% more tax ID applications filed by businesses in 2020 compared to 2019. For example, in the U.S. Census Bureau. Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

alone, there were 24% more new business applications for tax IDs filed in 2020 than in 2019, according to the U.S. By comparison, from 2018 to 2019, there was a 0.3% Figure 1 : There were 24% more tax ID applications filed by businesses in 2020 compared to 2019. For example, in the U.S. Census Bureau. Source: U.S. Census Bureau.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Aberdeen

FEBRUARY 5, 2019

Aberdeen’s recent survey of EH&S leaders helped us uncover the top Fourth Industrial Revolution (4IR) emerging technologies companies plan to incorporate in their EH&S technology toolbox in 2019. The Numbers: Manufacturer Buyer Intent in Machine Learning. Figure 2: Machine Learning Buyer Intent in Manufacturing.

Marketing AI 40

Marketing AI Intent Signal Buyer Intent B2B Thought Leadership 40