Aberdeen

JULY 12, 2019

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. One of the biggest advantages of using intent data to improve win-rate percentage is that you get visibility into individual buyer journeys.

Intent Data 40

Intent Data Top of Funnel Intent Intent Signal 40

Aberdeen

FEBRUARY 15, 2019

This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. Exploring Search Intent. Sales Intelligence Software Market 2019.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

NetLine

APRIL 11, 2024

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. Since 2019, demand has risen by 77% , a figure that stands in direct defiance of what many marketers believe: That users don’t consume gated content. An impressive 35.2%

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Zoominfo

SEPTEMBER 7, 2021

The Evolution to Small Data When tracing the progress of information since big data arrived, sales teams will immediately recognize certain milestones. For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects.

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Intent Signal Zoominfo Buyer Intent Gartner 130

Zoominfo

JUNE 11, 2021

alone, there were 24% more new business applications for tax IDs filed in 2020 than in 2019, according to the U.S. By comparison, from 2018 to 2019, there was a 0.3% Figure 1 : There were 24% more tax ID applications filed by businesses in 2020 compared to 2019. For example, in the U.S. Census Bureau. Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

alone, there were 24% more new business applications for tax IDs filed in 2020 than in 2019, according to the U.S. By comparison, from 2018 to 2019, there was a 0.3% Figure 1 : There were 24% more tax ID applications filed by businesses in 2020 compared to 2019. For example, in the U.S. Census Bureau. Source: U.S. Census Bureau.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

DiscoverOrg

JANUARY 8, 2019

But I love the concept of data-driven customer engagement. As CEO of DiscoverOrg, I have some strong opinions about data. Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019. Companies who use this kind of data will have an advantage.

Intent Data 149

Intent Data Intent Signal B2B Intent 149

Albacross

JULY 23, 2019

Being a B2B marketer in 2019 is a tough job. This is where intent data comes into play. Because intent data is a relatively recent invention, few B2B marketers are fully acquainted with its uses and benefits. Read on, and find out how to leverage intent data to its full extent. Defining Intent Data.

Intent Data 45

Intent Data Intent Lead Ranking Marketing Automation Services 45

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Define the intent data.

Top of Funnel 120

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 120

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use! The Promise of Intent – Get out ahead of the competition. What intent deserves immediate action?

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

NetLine

OCTOBER 30, 2023

That’s where intent data comes into play—more specifically, buyer-level intent data. Strong intent signals that identify quality targets and generative AI that personalizes outreach will change the way you reach and convert customers.” in 2022 and 55% since 2019. In fact, they’re insatiable.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

SWZD

MAY 14, 2019

By defining these elements, you can begin to narrow and capture the right mix of content, channels and intent signals. The post 3 Key takeaways from SiriusDecisions 2019 appeared first on Ziff Davis LLC. So, it has become necessary to break down the buyer’s journey into components – personas, content and behavior.

Top of Funnel 48

Top of Funnel Account Based Marketing B2B Thought Leadership ABM 48

NetLine

FEBRUARY 22, 2019

This subject is particularly top of mind with the recent roll-out of the latest additions to our Advanced Solutions lineup , all of which are premised on leveraging first-party intent signals. This content is garnering the attention of my ideal lead who is in-market and sharing intent signals. Then, rinse and repeat).

Sales Management 45

Sales Management Intent Signal Top of Funnel Lead Gen 45

Content4Demand

MAY 21, 2020

Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing. Intent signals — such as keywords — can be used to identify where the buyer is in their journey and understand their pain points. Specificity is important.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Since 2019 Yes, that’s right. Since 2019, total request volume is just shy of 55%. Did we mention that Webinar registrations are a high-intent signal? eBooks represented 33.6% of total registrations and were 3.5x

Demand 52

Demand B2B Webinar Metrics Intent 52

Aberdeen

AUGUST 26, 2019

Here are a few Salesforce mistakes that could cause you to lose opportunities (and how to fix them with intent data ). This means taking advantage of web-based intent signals that automatically generate qualification scores. In early 2019, we released Aberdeen Intent for Salesforce.

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Intent Signal Account Based Marketing Lead Scoring Lead Ranking 40

DemandBase

MARCH 23, 2020

Prioritize your team’s actions based on intent signals. But how do you know which accounts are in-market and showing strong buying signals? Real-time intent signals around keywords and browsing behavior tell you which accounts are researching topics relevant to your solution.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. B2B2MX: Invest in Intent Data.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Aberdeen

MAY 30, 2019

Aberdeen captured 36 million buyer intent signals in its sub-sample of manufacturing categories over the past year. Figure 1: Supply Chain Management Buyer Intent in Manufacturing. However, this data also provides a more granular, company-level view, down to the device ID.

Marketing Management 40

Marketing Management Intent Signal Buyer Intent Intent 40

Terminus

APRIL 3, 2019

Intent data is all the rage – that’s because it’s the closest thing we B2B marketers have to getting inside the minds of our current and future customers. Since 2017, Terminus has partnered with Bombora to bring B2B demand marketers what we believe to be the best-in-breed intent data. I’m glad you asked.

Bombora 30

Bombora Intent Signal Ideal Customer Profiles Work Management 30

6sense

DECEMBER 9, 2021

By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. At its simplest, Slintel collects and analyzes very early-stage buyer intent data, empowering revenue teams to learn more about accounts, faster. Integrated G2 and TrustRadius intent.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Valasys

JULY 23, 2019

On 22 nd of July, 2019, Informa Engage, the global leader in marketing services announced that their self-reported & highly engaged, first-party online & offline business data can be availed through 180byTwo, the leader in the realm of B2B data solutions.

Intent Data 8

Intent Data Intent Marketing AI Enterprise Management 8

Valasys

JUNE 24, 2019

According to a Global Digital Report published in 2019 by Hootsuite.com, the total number of social media users worldwide is 3.484 billion, with an annual upsurge of 9% over the year. Thus, marketers are able to generate meaningful & relevant content for prospects to optimize sales conversions. Social Marketing: .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Terminus

OCTOBER 29, 2021

5 Intent data. You can leverage intent data sources to identify in-the market accounts, and identify triggers for your outreach. #6 It is therefore critical to define engagement scores and distinguish between engagement and buying intent signals, and determine when exactly the prospects would be handed over to sales.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

6sense

AUGUST 28, 2021

But relying on MQLs simply doesn’t work: Despite over half of account-driven organizations focusing their strategies on metrics like MQLs, 80% of companies failed to exceed revenue goals in 2019 – and 38% of companies didn’t even get 90% to goal. Harness the Power of Intent Data. Did those results hit close to home?

Intent Data 48

Intent Data Marketing Qualified Leads Lead Ranking Intent 48

Terminus

JULY 17, 2019

The answer is buyer intent data. This guide will give you a complete breakdown of what buyer intent data is and how you can operationalize it to get ahead of your competition and drive more sales. What Is Buyer Intent Data? Why do you need buyer intent data? Internal Buyer Intent Data.

Buyer Intent 24

Buyer Intent Intent Data Top of Funnel Intent 24

Leadspace

FEBRUARY 4, 2019

Behind all of this is a recognition that data is fundamental to the success of these activities. Personalized engagement requires similar data and intelligence. At the same time, the explosion of data sources in 2018 has been faster than ever. These amazing success stories have fueled a record-breaking year for Leadspace.

Marketing Automation Services 66

Marketing Automation Services Bombora B2B Intent Signal 66

DemandBase

JULY 21, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. When people work from home, how does this change intent data?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

6sense

DECEMBER 10, 2021

Content Development : Rather than trying to ascertain and interpret what your prospects and personas care about, use keyword intent data to really know. Also Read: Prediction Series 2019: Interview with Latane Conant, CMO, 6sense. This, in addition to a persona map, can help shape much more effective content. About Latane.

CMO 62

CMO Account Based Marketing Top of Funnel Ideal Customer Profiles 62

Inbox Insight

MAY 7, 2019

Recommended read: For key insight into the factors driving many priorities, check out our IFP survey report findings: State of Marketing Report 2019. State of HR Report 2019. State of IT Report 2019. Action Point: Intent Signals (Searching/Browsing/Action/Firmographic/Predictive…etc.). Action Point: Info Needs.

Buyer Personas 90

Buyer Personas Lead Ranking Demand Generation Marketing Qualified Leads 90

Engagio

JUNE 2, 2020

Here are three advanced ABM tactics to help you hit your numbers today: Leveraging 3rd-Party Intent Data with 1st-Party Engagement Data to Read the Minds of Your Customers Achieving Personalization at Scale by Balancing Automation and Human Interaction Delivering Your Message Using the Right Channels in a Changing Landscape.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. Several machine learning algorithms are being developed for tracking the implicit intent-signaling.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Aberdeen

MARCH 8, 2019

The Numbers: Manufacturer Buyer Intent in Machine Learning and PLM. Aberdeen tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible purchase intent signals. Figure 2: Machine Learning and PLM Buyer Intent in Manufacturing. Source: Aberdeen, March 2019.

Intent Signal 56

Intent Signal Buyer Intent Intent Data Purchase Intent 56

Aberdeen

FEBRUARY 5, 2019

Aberdeen’s recent survey of EH&S leaders helped us uncover the top Fourth Industrial Revolution (4IR) emerging technologies companies plan to incorporate in their EH&S technology toolbox in 2019. The Numbers: Manufacturer Buyer Intent in Machine Learning. Figure 2: Machine Learning Buyer Intent in Manufacturing.

Marketing AI 40

Marketing AI Intent Signal Buyer Intent B2B Thought Leadership 40

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

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Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52