Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. This Marketing Daily column explores B2B marketing spend projections for 2019. B2B Marketing Budget Boost.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Aberdeen

JULY 12, 2019

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. With a data visualization, you can quickly identify valuable insights much faster than if you were just looking at a spreadsheet.

Intent Data 40

Intent Data Top of Funnel Intent Intent Signal 40

Aberdeen

FEBRUARY 15, 2019

This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. Kardon introduces Megan Wharton, an AI sales program who qualifies leads.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

NetLine

APRIL 11, 2024

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. Since 2019, demand has risen by 77% , a figure that stands in direct defiance of what many marketers believe: That users don’t consume gated content. An impressive 35.2%

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Albacross

JULY 23, 2019

Being a B2B marketer in 2019 is a tough job. This is where intent data comes into play. Because intent data is a relatively recent invention, few B2B marketers are fully acquainted with its uses and benefits. Read on, and find out how to leverage intent data to its full extent. Defining Intent Data.

Intent Data 45

Intent Data Intent Lead Ranking Marketing Automation Services 45

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DemandBase

MARCH 23, 2020

But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible. This challenge is particularly daunting because some of our most trusted marketing tactics are no longer available. Tighten your sales and marketing alignment.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. We’ve seen this in many of our top customers who are utilizing an ABM go-to-market focus and they are using it as a means of reducing marketing vs sales friction. Leverage intent signals to drive segmentation for your marketing programs.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

NetLine

OCTOBER 30, 2023

But beyond leveraging first-party data from a platform like NetLine, how can sales and marketing teams action engagement data to create meaningful, personalized experiences for their buyers? Misalignment between sales and marketing. How to Escape Actions speak louder than ICPs.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

SWZD

MAY 14, 2019

The challenge for marketers is clear – more data in one place is necessary if you hope to keep up with the changing needs of your buyers. . Data is a perishable commodity. There are many stakeholders and silos within the typical enterprise and the data is not well maintained. And there you have it, folks.

Top of Funnel 48

Top of Funnel Account Based Marketing B2B Thought Leadership ABM 48

NetLine

FEBRUARY 22, 2019

Posting to social relentlessly, packing newsletters and trying to garner the support of sales reps were about as close as I could come to driving demand with content. These outbound tactics always left me in a position of making a lack-luster case for the value of impressions. How do we align signals > intent > content?

Sales Management 45

Sales Management Intent Signal Top of Funnel Lead Gen 45

6sense

DECEMBER 9, 2021

And together as a unified front, Latané said, marketing & sales professionals can initiate and implement the kind of revolution that can dramatically improve experiences for buyers and sellers … and help both sides achieve game-changing, mutually beneficial results. Most Companies Still Operate in the Dark Funnel.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Aberdeen

AUGUST 26, 2019

Here are a few Salesforce mistakes that could cause you to lose opportunities (and how to fix them with intent data ). You have a lead nurturing process for a reason. Bringing new leads into the top of the funnel doesn’t mean that they’re ready to have a sales call or convert.

Intent Signal 40

Intent Signal Account Based Marketing Lead Scoring Lead Ranking 40

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. Augment Marketing and Sales Strategy with AI. Author Lilach Bullock says the insights gleaned from intent data captured by AI can fuel – and improve – sales and content strategies and activities.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Since 2019 Yes, that’s right. Since 2019, total request volume is just shy of 55%. As our President, Werner Mansfeld likes to say, the timing element is often forgotten in the sales process. eBooks represented 33.6%

Demand 52

Demand B2B Webinar Metrics Intent 52

Terminus

APRIL 3, 2019

Intent data is all the rage – that’s because it’s the closest thing we B2B marketers have to getting inside the minds of our current and future customers. Since 2017, Terminus has partnered with Bombora to bring B2B demand marketers what we believe to be the best-in-breed intent data. I’m glad you asked.

Bombora 30

Bombora Intent Signal Ideal Customer Profiles Work Management 30

Terminus

OCTOBER 29, 2021

A pilot campaign that generated six opportunities and two sales from 21 target accounts. The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. Why Use Account-Based Marketing?

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Valasys

JUNE 24, 2019

Thus, marketers are able to generate meaningful & relevant content for prospects to optimize sales conversions. According to a Global Digital Report published in 2019 by Hootsuite.com, the total number of social media users worldwide is 3.484 billion, with an annual upsurge of 9% over the year. Social Marketing: .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

JULY 23, 2019

On 22 nd of July, 2019, Informa Engage, the global leader in marketing services announced that their self-reported & highly engaged, first-party online & offline business data can be availed through 180byTwo, the leader in the realm of B2B data solutions.

Intent Data 8

Intent Data Intent Enterprise Management Marketing AI 8

Engagio

JUNE 2, 2020

How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy. Everyone is hypersensitive to overt sales messages, so every single interaction matters. Then, on top of that, adjust the supporting tactics? Before we dive into the tactics, we must first look at the underlying foundation on which your strategy is built.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Advanced Tactics To Find and Engage Prospects That Want to Buy Now. Everyone is hypersensitive to overt sales messages, so every single interaction matters. Then, on top of that, adjust the supporting tactics? Before we dive into the tactics, we must first look at the underlying foundation on which your strategy is built.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

6sense

DECEMBER 10, 2021

The majority of these interactions and buying team research is happening anonymously in what we at 6sense call the “dark funnel.”. It’s also critical in Account-Based Marketing that Marketing and Sales team can identify accounts as early as possible in the process and way before they identify themselves.

CMO 62

CMO Account Based Marketing Top of Funnel Ideal Customer Profiles 62

Terminus

JULY 17, 2019

The average B2B consumer is already 67% of the way through their buyer journey before they consider engaging with your sales team and 80% are seeking out professional services online when searching for services. The answer is buyer intent data. What Is Buyer Intent Data? Why do you need buyer intent data?

Buyer Intent 24

Buyer Intent Intent Data Top of Funnel Intent 24

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. The insights help the marketers in figuring out & optimizing attribution models on the maximized sales’ conversions.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Aberdeen

MARCH 8, 2019

With the advent of big data, machine learning is introducing new ways to manage everything in manufacturing, from customer engagement, to design, to supply chain, to product lifecycle management. Today’s Best-in-Class companies are embracing a new era of digital transformation in product lifecycle management (PLM).

Intent Signal 56

Intent Signal Buyer Intent Intent Data Purchase Intent 56

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52