Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

NetLine

APRIL 11, 2024

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. Since 2019, demand has risen by 77% , a figure that stands in direct defiance of what many marketers believe: That users don’t consume gated content. An impressive 35.2%

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use! The Promise of Intent – Get out ahead of the competition. What intent deserves immediate action?

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Content4Demand

MAY 21, 2020

Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing. Intent signals — such as keywords — can be used to identify where the buyer is in their journey and understand their pain points. By prioritizing data segments, you can find which segments have notable gaps,” Lord said.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Valasys

JULY 23, 2019

On 22 nd of July, 2019, Informa Engage, the global leader in marketing services announced that their self-reported & highly engaged, first-party online & offline business data can be availed through 180byTwo, the leader in the realm of B2B data solutions.

Intent Data 8

Intent Data Intent Enterprise Management Marketing AI 8

Terminus

OCTOBER 29, 2021

We call them “hypotheses” because we use a validation survey to validate if the value proposition resonates with our clients. 5 Intent data. You can leverage intent data sources to identify in-the market accounts, and identify triggers for your outreach. #6 Here is the process we follow.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58