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Adobe to Acquire Marketo to Place Customer Experience and Engagement at the Heart of Digital Transformation

Adobe Experience Cloud Blog

Together we will deliver an unrivaled solution that will place customer experience and engagement at the heart of digital transformation. Adobe is a visionary enterprise technology company, admired by customers around the world for the way it helps them to bring digital experiences to life.

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Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

chiefmartech

So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated slides in marketing: Marketing Technology Landscape Supergraphic (2018) — 4.6MB Slide. An analysis of all the entries to The Stackies from 2015 through 2018 by the folks at Boardview.io

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Want To Be More Efficient and Productive? Automate More of Your Business

Salesforce Marketing Cloud

Thirteen percent said their organization has implemented over 50 automations, up from just 4% who did so in 2018. Many knowledge workers waste a lot of time manually entering and retrieving information between multiple systems as part of a multi-step, manual process. Automation for every team. Human resources.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. this year as well. Makes sense.

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PTC named SiriusDecisions Program of the Year Winner for its ROI Engine in Partnership with 6sense, People.ai, and Drift

6sense

Digital transformation leader awarded for innovation and delivering significant results across the company’s revenue-generating functions. To facilitate this transformation, PTC selected 6sense, Drift, and People.ai to transform their business, including Lyft, New Relic , Okta, Tanium, and Zoom. About 6sense.

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Date: November 13-16, 2018. 17, 2018: $299-$2,195. 22, 2018: $549-$2495. 22, 2018 – Jan. Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. Date: (TBA; last occurred March 2018). 14, 2018: $1,099-$1,799. 18 – Dec.

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Adobe Summit 2019: Blurring B2B, B2C Lines in Tech Better Positions Marketers to Offer Epic, Frictionless Experiences

Content4Demand

Adobe has shown that it is positioning itself as the cross-practice cloud ecosystem, especially with the acquisitions of Marketo and Magento, to drive digital transformation that meets buyer expectations of a frictionless, memorable experience. Microsoft CEO: Digital Transformation Requires A Culture Of Learning.