Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Process alone is the greatest gap we see in today’s modern marketing environments. These days, acquiring software is the easy part. Buying SaaS tools is simpler than running to grab lunch at Chipotle.

Marketing Automation Services 98

Marketing Automation Services Buyer Personas Education Barriers 98

Porch Group Media

NOVEMBER 10, 2020

Watch this discussion on the Customer Data Platform market, from the V12 Next Best Action thought leadership forum. We’re going to get a broad variety of intel and insight on the Customer Data Platform market with the inventor of the CDP market, David Raab, who’s head of the CDP Institute.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Contently

JUNE 25, 2020

What brands get wrong about data-driven content. As marketers, we tend to view data as a magic wand that’ll solve everything. Well, at the start of the 2010s, just about every marketing automation and analytics platform claimed to have the intel that would make our jobs easy and our results foolproof.

Work Management 215

Work Management Marketing Management Marketing & Strategy Marketing Strategy 215

Adobe Experience Cloud Blog

JANUARY 3, 2017

That’s not to say I don’t clean on a regular basis throughout the year, but there’s something about getting a fresh start that makes you want to clean all the nooks and crannies that get ignored on your busiest days (which, let’s face it, is almost every day). 4 Reasons Why Marketing Automation Fails.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

ClearVoice

AUGUST 16, 2023

In this article, we’ll explore its importance in your content strategy and discuss how partnering with a content marketing agency can help your business achieve personalization at scale. The Power of Personalization in Content Marketing Personalized content goes beyond addressing a customer by their first and last name.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Zoominfo

MAY 5, 2019

Email marketing isn’t going anywhere. More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too. Do you have access to the right tools? Do you have access to the analytics you need? Are there any tools you’d like to try out?

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

chiefmartech

APRIL 24, 2018

I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. We used these services to discover new companies and to triangulate our categorization.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue. Marketers are revenue drivers. reported being confident.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

SugarCRM

MAY 11, 2016

S MB Marketers with a MAP and supporting processes are nearly 3 times more likely to have strong communication with sales. Atlanta, GA – May 11, 2016 – Salesfusion , the leading marketing automation platform for small and mid-sized businesses, reported new survey results that detail the value that marketing automation delivers.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Work Management Studies 50

Leadspace

JANUARY 4, 2017

As most of you know, I had a big change in 2016. After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), nor with re-tooled data-marts, nor with Master Data Management (MDM).

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Leadspace

OCTOBER 5, 2016

With the recent unveiling of Salesforce Einstein , Dreamforce 2016 was always going to be abuzz with talk of Artificial Intelligence. So if you find yourself coping with all the hype by smiling, nodding and then frantically Googling AI-related terms, let us save you the trouble with everything you need to know about AI at Dreamforce.

Marketing AI 59

Marketing AI Buzz Enterprise Management Lead Ranking 59

The Lead Agency

OCTOBER 4, 2017

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? It seems everyday writers and experts are publishing articles and talking on the radio about how artificial intelligence and machine learning are going to change the world. They are Google, Facebook, IBM and Amazon.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Atomic Reach

NOVEMBER 16, 2018

Econsultancy, 2016). That does not only mean they have to find the best social media marketer or pay per click marketer to help them achieve this. What is Email Marketing? If executed well, email marketing helps you build relationships with your prospects, clients, and customers, while generating new leads.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Software 40

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Leadspace

SEPTEMBER 29, 2016

If you use Salesforce, your inbox is probably filling up with invitations to all kinds of Dreamforce martech vendors’ parties. But if you can squeeze in some time before lining up for U2, it’s also a good place to learn more about B2B marketing tools, tactics and best practices. Don’t worry.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Sales Management Analytics 48

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. Learn more about it here.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. The use of advanced analytics remains at 14 percent, unchanged from previous years.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Webbiquity

JANUARY 25, 2016

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Customer Experience Matrix

JUNE 3, 2017

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. It can also ingest data from other sources such as a Customer Data Platform or CRM system.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

The Point

APRIL 26, 2017

It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. For a 25-year enterprise software veteran, he exhibited more energy and excitement than many of the twenty-somethings he was addressing. How many software CEOs can pull off the “Ninja Pose of Awesomeness”?)

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

Vidyard

NOVEMBER 29, 2016

KITCHENER, Ontario – November 29, 2016 – Video remains the hottest and most effective form of marketing content, but many marketers are missing out on returns because they aren’t adequately measuring video performance, according to a new survey from Demand Metric.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Lattice

DECEMBER 1, 2015

If there’s one thing a marketing operations manager is passionate about, it’s their technology stack. So as we look towards 2016 and everyone begins to predict what the upcoming trends are, I wanted to understand what trends are in store for the beloved martech stack.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

SnapApp

FEBRUARY 4, 2016

Here’s our guide to making the 2016 Annual SaaStr Conference the most beneficial for you. As a marketer, I feel like I can’t escape from the buzzwords surrounding customer success. Customer marketing is going to be the thing of 2016 (lucky for Influitive – Advocamp’s ticket sales must be through the roof).

Conference 59

Conference Marketing Management Marketing Automation Services Marketo 59

markempa

AUGUST 8, 2016

Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. CEOs lament, “Why can’t I see clear measures and ROI from our marketing?” They expect their marketing leaders to provide clear metrics and be accountable to meeting their numbers just like their sales leaders.

ROMI 0

ROMI Marketing Automation Services B2B Sales Lead Generation 0

Vidyard

MARCH 22, 2016

Through the new integration, Vidyard users can now easily embed videos across their digital properties using drag-and-drop components within Adobe Experience Manager while tracking detailed video performance data and audience engagement insights within Adobe Analytics.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

Vidyard

MARCH 22, 2016

New solution brings Vidyard ’ s industry-leading video analytics, viewer engagement data and video personalization to Adobe Marketing Cloud . That is a critical step to helping marketers prioritize leads and move them through the buying journey. About Adobe Marketing Cloud.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

NuSpark Consulting

APRIL 29, 2017

While inbound marketing is occupied mainly with attracting prospects to your offering, ABM emphasizes focusing on qualified business prospects , according to HubSpot. It requires a direct, highly personalized sales and marketing program that targets each organization individually. Implementing ABM. 2: Build an Understanding of Need.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

Hinge Marketing

DECEMBER 3, 2015

Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. Email marketing consistently has one of the highest ROIs and when done properly, is a powerful lead nurturing tool. As we are on the cusp of 2016, here are 5 tips to take to help revamp your email strategy in the coming year.

Email Marketing 48

Email Marketing Marketing & Strategy Marketing Management Marketing Strategy 48

PureB2B

MAY 30, 2022

What hardware and software they are using? Which tools and applications? How they are implementing and utilizing their varying systems and platforms? Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. Why You Should Care About Technographics?

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Vidyard

MARCH 22, 2016

Through the new integration, Vidyard users can now easily embed videos across their digital properties using drag-and-drop components within Adobe Experience Manager while tracking detailed video performance data and audience engagement insights within Adobe Analytics.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

Leadspace

MAY 9, 2016

Accurate data is the key to successful B2B marketing and lead generation. When I looked at the agenda for the 2016 Marketo Marketing Nation Summit, it got me thinking about the future of data, lead generation and the evolution of B2B marketing. 12 Key Questions to Help Create a Successful B2B Marketing Campaign.

Marketo 48

Marketo B2B Marketing Enterprise Management Planning 48

GreenRope

JANUARY 19, 2017

Why Complete Marketing Automation is the only #Martech you Need. According to EmailMonday, “On average, 49% of companies are currently using marketing automation. ” Marketing automation has a really big team, not to mention a ton of advocates for its use and success. .” Why, you ask?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

JANUARY 19, 2017

Why Complete Marketing Automation is the only #Martech you Need. According to EmailMonday, “On average, 49% of companies are currently using marketing automation. ” Marketing automation has a really big team, not to mention a ton of advocates for its use and success. .” Why, you ask?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

JANUARY 19, 2017

Why Complete Marketing Automation is the only #Martech you Need. According to EmailMonday, “On average, 49% of companies are currently using marketing automation. ” Marketing automation has a really big team, not to mention a ton of advocates for its use and success. .” Why, you ask?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

JANUARY 19, 2017

Why Complete Marketing Automation is the only #Martech you Need. According to EmailMonday, “On average, 49% of companies are currently using marketing automation. ” Marketing automation has a really big team, not to mention a ton of advocates for its use and success. .” Why, you ask?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

JANUARY 19, 2017

Why Complete Marketing Automation is the only #Martech you Need. According to EmailMonday, “On average, 49% of companies are currently using marketing automation. ” Marketing automation has a really big team, not to mention a ton of advocates for its use and success. .” Why, you ask?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40