SocialPilot

FEBRUARY 9, 2024

1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Bred’s KPI monitoring and diagnosis series is informative and must be followed, where he discusses changes in CPC, CTR, and click volume. Jeff Bullas Jeff Bullas was named the No.1 Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Moz

JANUARY 31, 2021

Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. Posted by Tom.Capper. It was a quick, effective way to see if a change to your site traffic is some kind of seasonality you can ignore, something to celebrate, or a worrying sign of traffic loss.

Forecasting 73

Forecasting SEO Google Paid Search Agency 73

Outbrain

NOVEMBER 10, 2021

Similarly to your CTR (AKA early-funnel) campaigns, bright images are still working great (+27%) for conversion campaigns. According to Facebook , carousel ads drive 30-50% lower cost-per-conversion than single image ads. Just like vertical images aren’t performing well, static framed videos don’t either.

Creativity 42

Creativity Top of Funnel Optimization Urgency Marketing 42

Digilant

JANUARY 12, 2021

Just a little over five years ago, in 2015, data shows that advertisers spent about $24.48 Over this period, the ad resulted in a rumored 40-50% click-through rate, which will astonish any current-day advertiser who is accustomed to industry-standard CTR rates of ~0.06%. . This isn’t exactly the moment programmatic was born.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

QuanticMind

JUNE 14, 2017

This session continued with a recap of Customer Match, the 2015 feature that ties email lists to AdWords. Despite its low volume, Customer Match has anecdotally shown to reach highly relevant customers and deliver stronger clickthrough rates (CTR), conversion rates (CVR) and better overall return on investment (ROI).

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

LeadSquared

APRIL 3, 2017

Generally termed as Facebook Lead Ads , this feature was rolled out in late 2015. We got a CTR of 1.26% with a CPC of just 0.27$. That’s a pretty decent CTR at a low cost. These are the Facebook ad types that you should concentrate on! Lead generation Ads. Conversion Ads. Boosted posts. Lead generation ads.

Lead Generation 52

Lead Generation Facebook Paid Search Agency Ads 52

QuanticMind

OCTOBER 24, 2017

A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Last year, the Carousel extension went through a limited holiday beta, and participating merchants saw a 10-13% CTR lift with no observed cost-per-click (CPC) increase.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

QuanticMind

OCTOBER 31, 2016

Now that right-rail ads are a thing of the past, PLAs are arguably the biggest winner in paid search, with top placement on search engine results pages (SERP) and massive clickthrough rate (CTR). PLAs for Google Shopping have only grown in popularity – digital agency Merkle estimates that by 2014, PLAs accounted for 20% of all Google clicks.

Google 40

Google Advertising Agencies Paid Search Agency Mobile Advertising 40

QuanticMind

JUNE 15, 2017

It’s estimated that competitors running ads against branded keywords can cost up to a 10% drop in clicks and 20% higher CPC. QuanticMind has a wrap-up of Day 2’s SEM sessions from SMX Advanced 2017, including more quick hits on branded, audience, ETAs and Shopping: Protecting Your Branded Keywords .

Keywords 40

Keywords Marketing Analytics Tools Paid Search Agency Brand Identity 40

Hubspot

APRIL 6, 2015

Before I get started, if you''d like to learn in detail about some of the most impactful CRO hacks out there, then click here to register for a webinar this Thursday, April 9, 2015 as part of HubSpot''s #CRODay celebrations. Stickier" ads, as the CTR of remarketing ads stays high even as you might expect ad fatigue to set in.

Conversion Rate 28

Conversion Rate Conversion Cost Per Click Click Rate 28

Marketing Insider Group

APRIL 3, 2023

But, to be fair, that was back in 2015. Because they are in “reading mode,” they are more likely to click on a recommendation to similar content. CPC (cost-per-click) and a nearly 1% Click Through Rate (CTR). You and I both know that the digital marketing landscape is changing quickly.

Lead Scoring 248

Lead Scoring Lead Ranking Cost Per Click High Quality Lead 248

flux.la

FEBRUARY 1, 2020

In 2015, Google announced that RankBrain is its third most important factor when it comes to SEO. It lets you monitor local and global monthly search volume for keywords, the estimated cost-per-clicks, competition levels, etc. Improve your Website’s Click-Through-Rate (CTR).

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Hubspot

NOVEMBER 4, 2015

In 2015, inbound marketing is table stakes for SaaS, and scaling these efforts from how they appeared in your startup marketing initiatives to this high-growth phase will be key for long-term success. And even if you have already done this, it never hurts to revisit them to ensure they're still accurate. Keep the content flowing.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. AdBadger reports that as of January 2019, Amazon’s regular cost per click (CPC) is usually about $0.97. for CPC and $1.00

Amazon 110

Amazon Paid Search Agency Cost Per Click Top of Funnel 110