SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC
QuanticMind
JUNE 14, 2017
This session continued with a recap of Customer Match, the 2015 feature that ties email lists to AdWords. Despite its low volume, Customer Match has anecdotally shown to reach highly relevant customers and deliver stronger clickthrough rates (CTR), conversion rates (CVR) and better overall return on investment (ROI).
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