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5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

Be specific about your goals first, and then tailor ideas to meet those objectives. Ride-sharing app Sidecar did this in 2014 when they partnered with famous bloggers to create a one-of-a-kind experience for their customers. Leverage Sustainable Mediums. A great example of a sustainable medium is video.

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Viewtopia: The Perfect Place for Marketers to Be on November 9-10, 2016

Vidyard

They’re so excited and pumped up about all the awesomeness that every day until the special date feels agonizingly slow…. Video is everywhere, and it’s proving its value across organizations because it engages and converts better than other mediums. Learn more about Viewtopia, and register now to get your ticket! Get My Ticket.

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New Research on CPA Marketing Budgets

Hinge Marketing

million, Medium average = $16.9 Overall marketing spending (including compensation for marketing department) across our sample averaged 2.19% of firm revenue. Talk about budget friendly! This innovation in methodology made possible an all-inclusive, apples to apples comparison. What We Found.

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Metrics-Driven PR: When an Acquisition is the Goal

Bluetext

We’ve been writing a lot recently about metrics-driven PR. When we think about public relations that raises the enterprise value of a client, what we mean is that press coverage and brand building for their own sakes do not lead to desired outcomes. One metric that is often key to certain clients is being acquired.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. Talk about a lot of info at your fingertips. ” (You can read more about Facebook’s other algorithm changes here.).

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Some statistics about online-to-offline conversions: 90% of retail sales take place at physical storefronts. Growth of Google store Visits – It has been about 3 years since this was metric was introduced. Your second campaign, the brand campaign, should be set to medium priority and will catch any spillover traffic.

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The Video Game Industry Is Growing: Here Are 4 Ways Brands Are Reaching Gamers

Hubspot

This is one reason why marketers zone in on mediums where this age group is prevalent, such as the gaming space. As marketers read about the possible opportunities associated with video game marketing, they might wonder how brands are actually using this medium to promote products. Within 21 months of its launch, 8.7