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Metrics-Driven PR: When an Acquisition is the Goal

Bluetext

We’ve been writing a lot recently about metrics-driven PR. PR that enhances enterprise value has several components to it, including: Drawing attention to all key parts of the business – Technology firms may have products, services, capabilities and customer stories that are most conducive to press.

PR 21
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New Research on CPA Marketing Budgets

Hinge Marketing

million, Medium average = $16.9 Overall marketing spending (including compensation for marketing department) across our sample averaged 2.19% of firm revenue. They spent less on traditional strategies like advertising, sponsorships, non-educational firm events, individual partner business development set-asides, and PR.

CPA 48
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5 Reasons to Choose Video Content to Tell Your Brand Story

Content Standard

billion videos per year, up 43 percent since 2014. Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. No, video is not outright replacing other mediums like blog posts, eBooks, podcasts, and infographics. . The online universe streams more than 38.2

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5 Reasons to Choose Video Content to Tell Your Brand Story

Content Standard

billion videos per year, up 43 percent since 2014. Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. No, video is not outright replacing other mediums like blog posts, eBooks, podcasts, and infographics. . The online universe streams more than 38.2

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Top Marketing Automation Buyer Trends by Software Advice

GreenRope

We have small and medium sized businesses come to us every day looking for marketing automation and we have what they need. Thirty-seven percent of buyers in our sample work in real estate, an industry experts describe as notoriously slow to adopt. Marketing automation is quickly becoming the most needed software for marketers.

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Top Marketing Automation Buyer Trends by Software Advice

GreenRope

We have small and medium sized businesses come to us every day looking for marketing automation and we have what they need. Thirty-seven percent of buyers in our sample work in real estate, an industry experts describe as notoriously slow to adopt. Marketing automation is quickly becoming the most needed software for marketers.

article thumbnail

Top Marketing Automation Buyer Trends by Software Advice

GreenRope

We have small and medium sized businesses come to us every day looking for marketing automation and we have what they need. Thirty-seven percent of buyers in our sample work in real estate, an industry experts describe as notoriously slow to adopt. Marketing automation is quickly becoming the most needed software for marketers.