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9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016

Content Standard

Create personalized content campaigns for each of your target accounts. Huisman began his presentation by sharing differences between cultures: a checkbox in many countries, the United States included, means “complete,” but in Sweden or Finland, a checkbox on a report card means “incomplete.” Yes, we can.

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10 Book Choices That’ll Improve Your Content Marketing

ClearVoice

Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time (2013) by Mark Schaefer and Stanford Smith. These engage the consumer much the same way the elements of a movie engage the person watching it. Miller takes brand messaging and breaks it down to seven component parts. Stop Boring Me!

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Q&A with Will McInnes, CMO at Brandwatch

ClickZ

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. They make important long-term business decisions that propel them forward in their market. I moved to Brandwatch in 2013 and it’s been a wonderful adventure.

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13 Tips on How To Go Viral in 2020

Scoop.it

Why is this person with so much talent unnoticed but this simple video is getting so much attention? The video is used as presentation material for new employees of Five Guys (according to employees in the comment section). The main idea is to prevent any kind of personal bias or subjective thinking. Virality is like alchemy.

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18 Expert Guides to Using Google+ for Business

Webbiquity

7 Point Checklist to Dominate Your Personal Brand Using Google Plus by Rebekah Radice. The 2013 Google+ Marketing Guide by KISSmetrics. ** 5 STARS. Eric Enge details the results of an exhaustive study of the causation–not just correlation–of Google+ shares on search ranking. Pretty much.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices. The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects.

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30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

Buyers Want Personalized Content. If your existing pages aren’t acquiring links or social shares, take a look at competitive search results around the terms that your pages are ranking for. Although transitioning to HTTPS can have temporary impacts on organic traffic, it’s the best decision for long term SEO results.