Content Standard

OCTOBER 22, 2016

He urged marketers whose companies sell to that demographic to get on the platform, and to think about Snapchat as product storytelling a la Twitter meets YouTube. Pursue partnerships that support your company’s goals, which often revolve around customer acquisition, lower churn, and a bigger profit margin. The big challenge?

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Content Standard

MAY 20, 2015

Business Insider and the Interactive Advertising Bureau reported native advertising would generate approximately $21 billion in ad spending by 2018—that’s more than four times what was recorded in 2013. with its acquisition of Tumblr)—have introduced solutions geared toward helping brands reach built-in news and media-hungry audiences.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Media 40

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Forty-five percent of surveyed marketers said it was a top objective this year, compared to 16 percent in 2013.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Forty-five percent of surveyed marketers said it was a top objective this year, compared to 16 percent in 2013.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Martech Advisor

NOVEMBER 13, 2019

A 2013 McKinsey survey titled, ‘DataMatics’ had stated that companies that make extensive use of customer analytics are more likely to outperform their competitors on key performance metrics, whether profit, sales, sales growth, or return on investment. Data visualization to storytelling.

Analytics 81

Analytics Process Trends Examples 81

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year. Episodic Content.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Scoop.it

OCTOBER 29, 2020

His videos became so popular that his media presence began to interest many brands, in 2013 he was discussing his own TV show and recently he was hired by Burger King to make a couple of promotions. Source: OneSpot The Science of Storytelling. Daym Drops channel has over 1,3mil subscribers. Create “Easy to Digest” Content.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

chiefmartech

JANUARY 3, 2017

I published my first Q&A with him in January 2013 as he took on the role of global head of marketing technology at Kimberly-Clark — essentially one of the world’s first chief marketing technologists. Modern marketers need to converge data and technology with impeccable storytelling to drive customer engagement.

Work Management 81

Work Management Marketing Management Digital Transformation Lead Ranking 81

Single Grain

DECEMBER 29, 2020

He famously bought Single Grain, which was failing and no one was expecting a resurrection, back in 2013 for two bucks (yes, $2!). Storytelling Is Great, but Is It Enough? . More SaaS Articles : * SaaS CAC: A Guide to Customer Acquisition Costs. * Your Next Wave of Growth Will Come From Conversational Relationships. We can help.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

JANUARY 27, 2013

5 Content Marketing Trends for 2013 You Haven't Heard Yet, From ClickZ. This video clip company never actually launched publicly before Twitter snatched them up, and we haven’t heard much about the acquisition since. Visual Storytelling: The Key Weapon to Content Marketing, From Search Engine Watch. Here we go.

Facebook 28

Facebook Planning Storytelling API 28

Single Grain

MAY 4, 2022

In 2013, Eric Siu bought a failing SEO agency for $2 and converted it into this leading digital marketing agency. Examining relevant industry experience is vital to understanding whether the SEO agency you're thinking of hiring has the required expertise to manage the customer acquisition funnel of your business.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

Hubspot

MARCH 19, 2013

The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), Regardless of medium, journalists are storytellers by trade, so understanding their perspective is critical to the success of your PR efforts. public relations can be a critical ingredient in your marketing mix.

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28

accelerate agency

FEBRUARY 26, 2023

It builds paid acquisition campaigns on Facebook, Google, Bing, and LinkedIn to help you increase revenue via new acquisition channels, and improves your PPC campaign targeting to reduce wasted spend. It’s been around since 2013 and says it’s still adding to its team.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

It builds paid acquisition campaigns on Facebook, Google, Bing, and LinkedIn to help you increase revenue via new acquisition channels, and improves your PPC campaign targeting to reduce wasted spend. It’s been around since 2013 and says it’s still adding to its team.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

It builds paid acquisition campaigns on Facebook, Google, Bing, and LinkedIn to help you increase revenue via new acquisition channels, and improves your PPC campaign targeting to reduce wasted spend. It’s been around since 2013 and says it’s still adding to its team.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Hubspot

MAY 15, 2013

However, marketers were typically trained to develop creative briefs, project manage logo design and refinement, and draft the core messages for an advertising campaign, while the visual storytelling and execution were typically left to a designer or agency to draft and return for feedback.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Single Grain

APRIL 28, 2020

With rising acquisition costs, they used their own chatbot to decrease customer acquisition costs and increase reach. This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product. 31 Top Digital Marketing Campaign Examples. 1) Mobile Monkey. The Lesson.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Single Grain

SEPTEMBER 3, 2019

According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. Dive Deeper: 7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns. Content marketing.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106